# Free-Spirited 70s Photoshoots Madisyn Ritland is a Vintage Vixen in Elle's 'Electric Company' By Rachel | Published 2009-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/electric-company-elle References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/electric-company-madisyn-ritland-by-yelena-yemchuk/) & [ellecanada](http://www.ellecanada.com/) For the latest issue of Elle Magazine, model Madisyn Ritland channels the 70s by wearing lots of mustard yellow, some giant hats, and a whole lot of free-spirited styles. The Madisyn Ritland ‘Electric Company’ Elle shoot was done by Yelena Yemchuk and is a fun [70s-inspired](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) vixen spread, complete with enough [faux fur](https://www.trendhunter.com/trends/alyson-eastman) to fill your hippy heart with joy. Fun to see the resurgence of [free-spirited clothing](https://www.trendhunter.com/trends/songs-of-siren), and this is a good example of it! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Free-spirited Fashion:** Opportunity for fashion designers to create new lines inspired by vintage clothing from the 70s. - **70s Themed Photography:** Opportunity for photographers to create modern versions of vintage photography with a 70s inspired touch. - **Faux Fur Clothing:** Opportunity for retailers to offer more eco-friendly clothing alternatives made with faux fur. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the trend of free-spirited clothing and expand their lines. - **Photography:** The photography industry can offer 70s themed photoshoots as a new service offering. - **Retail:** The retail industry can provide more eco-friendly clothing options for consumers who are looking for sustainable fashion choices. ## Related on Trend Hunter - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)