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# Hack My Mini Cooper
$25k Gets You Hybrid Green

By Bamboo Magazine | Published 2007-05-28 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/electric-cars-hack-my-mini-cooper
References: [gliving](http://gliving.tv/vehicles/hacked-mini-cooper-all-electric-car/) & [brightcove](http://www.brightcove.com/title.jsp?title=742312030)

Hybrid Technologies is greening standard vehicles by ripping out their powertrains and replacing them with electric components. Their pimped out lithium-ion powered Mini Cooper, which was taken for a test drive around NYC by Popular Mechanics, is one example. You can buy your own conversion kit for around $25,000, or wait for the day when Mini actually makes an electric option.

**Implications** - As the importance of creating eco-friendly products increases, corporations and brands are in a race to establish themselves as a company that is at the forefront of the "green" movement. This is effective for companies because it creates goodwill PR with the environmental groups, the media and eco-conscious consumers.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 74% | Activity: 75% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Electric Vehicle Conversions:** Hybrid Technologies' electric Mini Cooper conversion demonstrates the market potential for retrofitting standard vehicles with electric powertrains.
- **Eco-friendly Products:** As the demand for environmentally friendly products grows, companies are embracing green technologies to establish their credibility and cater to eco-conscious consumers.
- **Corporate Green PR:** Corporations are leveraging eco-friendly initiatives to generate positive PR and build goodwill with environmental groups, media, and consumers.

### Sectors Adopting This

- **Automotive:** The automotive industry can explore electric vehicle conversions as a disruptive innovation opportunity to tap into the growing market demand for eco-friendly transportation.
- **Electronics:** The electronics industry can capitalize on the trend of eco-friendly products by developing sustainable components and technologies to support the shift towards greener options.
- **Public Relations:** The public relations industry can help companies navigate the green movement and communicate their eco-friendly initiatives effectively to build a positive brand image.

## Related on Trend Hunter

- [Dynamic Electric Car Updates](https://www.trendhunter.com/trends/electric-countryman.md)
- [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md)
- [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md)
- [Ruggedly Sculpted EV Models](https://www.trendhunter.com/trends/mini-countryman-e.md)
- [Aftermarket Motorcycle Conversion Kits](https://www.trendhunter.com/trends/bmw-electric-conversion-kit.md)
- [All-Electric Tiny Crossover Cars](https://www.trendhunter.com/trends/mini-aceman.md)
- [Battery-Powered Minibikes](https://www.trendhunter.com/trends/greenworks-electric-stealth.md)
- [Sustainable EV Toys](https://www.trendhunter.com/trends/little-tikes-cozy-coupe.md)
- [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md)