# Canine Vehicle Campaigns Evonik Uses E-Cars and Dogs to Sell Accumulators By Holger Mohr | Published 2010-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/electric-carevonik-dogs-campaigns References: [die-zeitungen.de](http://www.die-zeitungen.de/kreativ/die-kreativsten-anzeigen-2010.html) & [knsk.de](http://www.knsk.de/en/our_work/news) The German-based industrial group Evonik developed a stunning campaign for their new [lithium ion accumulator made for E-Cars](https://www.trendhunter.com/trends/the-rise-of-electric). The Evonik campaign was created by the Hamburg-based Agency KNSK, and shows a [dog pressed against the back window](https://www.trendhunter.com/trends/minds-best-friend) of an E-Smart. The remarkable slogan asks: "Who is reponsable that [E-Cars speed up so fast](https://www.trendhunter.com/trends/where-have-you-been)?“ giving the overall campaign a comedic and interesting spin. Check out the featured gallery to get a glimpse of this print. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Lithium Ion Accumulators:** Opportunity for disruptive innovation in the development of more efficient and sustainable lithium ion accumulators for the electric vehicle industry. - **Comedic Advertising Campaigns:** Opportunity for disruptive innovation in creating humorous and attention-grabbing advertising campaigns for various industries. - **E-smart Vehicles:** Opportunity for disruptive innovation in the design and production of electric smart vehicles with improved acceleration capabilities. ### Where This Applies - **Electric Vehicle Industry:** Opportunity for disruptive innovation in the manufacturing and marketing of electric vehicles with advanced lithium ion accumulators. - **Advertising Industry:** Opportunity for disruptive innovation in the development of comedic and attention-grabbing campaigns for various products and services. - **Automotive Industry:** Opportunity for disruptive innovation in the production of electric smart vehicles with improved acceleration for a more enjoyable driving experience. ## Related on Trend Hunter - [Pet-Friendly EV Concepts](https://www.trendhunter.com/trends/renault-pet-communication-device-concept.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Pet-Focused SUV Accessories](https://www.trendhunter.com/trends/genesis-x-dog.md)