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# Luxe Electric Car Collaborations
BMW, Jaguar and Land Rover Joined to Design New Electric Vehicles

By Daniel Johnson | Published 2019-06-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/electric-car-collaboration
References: [engadget](https://www.engadget.com/2019/06/05/bmw-and-jaguar-land-rover-team-up-on-electric-vehicles/) & [engadget](https://www.engadget.com/2019/03/20/bmw-future-ev-motor-battery/)

Three major car manufacturers are partnering for an electric car collaboration, [BMW](https://www.trendhunter.com/trends/vision-neue-klasse), [Jaguar](https://www.trendhunter.com/trends/jaguar-type-00) and [Land Rover](https://www.trendhunter.com/trends/luxury-electric-suv) have all agreed to join together in order to better create electric cars. Each company will manufacture its own parts but will work together to develop parts and make them cheaper. BMW states that the companies will convene in Germany in order to make strides to improve BMW's fifth iteration electric engine. BMW's engine does not contain any rare earth metal, this makes it easier and cheaper to produce, but also far more environmentally conscious than other electric motors.

Both BMW and Jaguar have released electric vehicles, BMW with its i-Series and Jaguar with its I-Pace. By joining together for the electric car collaboration, the companies aim to pool resources to make electric engines cheaper.

Image Credit BMW

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 10% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Electric Vehicle Collaboration:** BMW, Jaguar and Land Rover partnering to develop electric cars while manufacturing their own parts
- **Cost-effective and Environmentally Conscious Electric Engine:** BMW's fifth iteration electric engine made without rare earth metal, is cheaper, easier and environmentally conscious
- **Pooling Resources for Electric Engines:** Collaboration using pooled resources to create cheaper electric engines.

### Sectors Adopting This

- **Automotive Industry:** Partnership between BMW, Jaguar and Land Rover to create high-quality electric vehicles.
- **Electric Vehicle Industry:** Collaboration to improve and develop electric engines.
- **Renewable Energy Industry:** Companies working together to manufacture engines that do not depend on rare earth metals are providing environmentally conscious solutions.

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