# Haunting Luminescent Photography The Electric by Herring and Herring Editorial Glows By Leslie Chen | Published 2011-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/electric-by-herring-and-herring References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/10/electric-may-anderson-sarah-stephens-by-herring-herring-for-treats-2-editorial.html) Shot for Treats! #2, the Electric by Herring and Herring editorial features a haunting and gorgeous array of images. Each photo tackles a different color scheme and grabs your attention with its [glow-in-the-dark effect](https://www.trendhunter.com/trends/5hour-energy-glow-motion). Models May Anderson and Sarah Stephens star in this photo shoot as [mirror images](https://www.trendhunter.com/trends/miror-collection) of one another. Evoking a mysterious and seductive feeling through an array of sensual poses, the models definitely make it hard to look away once you lay your eyes on them. Check out the Electric by Herring and Herring editorial to see how a pop or dash of color can make a seriously bold statement. **Implications** - Designs featuring vibrant colors attract more attention on the market than those which feature a [monochromatic scheme](https://www.trendhunter.com/trends/jiyongkim-fw25). Modern shoppers are looking to stand out and the easiest way to do this is through personal fashion. Designers could focus on injecting a more colorful palette into their items in order to increase their popularity. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Vibrant Color Designs:** Designs featuring vibrant colors attract more attention on the market than those which feature a monochromatic scheme. - **Personal Fashion:** Modern shoppers are looking to stand out and the easiest way to do this is through personal fashion. - **Colorful Palette:** Designers could focus on injecting a more colorful palette into their items in order to increase their popularity. ### Industries Being Reshaped - **Fashion:** Designers in the fashion industry could explore vibrant color designs to attract more attention from modern shoppers. - **Photography:** Photographers could experiment with glow-in-the-dark effects to create captivating and seductive images. - **Visual Arts:** Artists in the visual arts industry can use vibrant colors and glow-in-the-dark effects to make bold statements in their work. ## Related on Trend Hunter - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Otherworldly Lighting Fixture Designs](https://www.trendhunter.com/trends/otherworldly-lighting-fixture.md)