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# Election-Themed Sneakers
These Limited-Edition Converse All Stars Encourage Americans to Vote

By Riley von Niessen | Published 2016-10-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/electionthemed
References: [hypebeast](http://hypebeast.com/2016/10/converse-chuck-taylor-all-star-1970s-election-day) & [converse](http://www.converse.com/)

Despite the controversy surrounding this year's [republican](https://www.trendhunter.com/trends/amusemints-election-collection) and democratic candidates, the importance of voting is being instilled by many companies and celebrities -- including [Converse](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) with its new election-themed sneakers.

Using the [Chuck Tailor All Star](https://www.trendhunter.com/trends/chuck-taylor-pack), a model that became iconic back in the 1970s, the footwear brand covers the usually canvas uppers with a more luxurious suede. On it, peace signs that are made from the American flag add some contrast.

In order to keep the election-themed sneakers relevant to the time they were made for, Converse will be releasing them at the end of October and in limited quantities. The design is finished off with a classic white sole, along with a red and white stripe to carry the patriotic theme throughout.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 46% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Sneakers:** Brands can capitalize on the demand for exclusivity and scarcity by releasing limited-edition sneakers tied to special events or themes like elections.
- **Political Campaign Merchandise:** Creating merchandise that promotes voting and political participation allows brands to engage with their customers on important social and civic issues.
- **Iconic Brand Collaborations:** Partnering with iconic brands like Converse can help businesses attract new customers and generate buzz through innovative and thematic collaborations.

### Sectors Adopting This

- **Fashion and Apparel:** Fashion brands can leverage election-themed merchandise to tap into consumers' desire for unique and politically engaged fashion statements.
- **Political Campaigns:** Political campaigns can explore partnerships with sneaker brands to create custom footwear that promotes voter engagement and raises funds for their cause.
- **Collectibles and Memorabilia:** The limited availability of election-themed sneakers presents an opportunity for collectors and enthusiasts to acquire exclusive items and drive demand in the collectibles market.

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