# Election Night Survival Kits BABE Wine Launched the Election Night Survival Kit By Grace Mahas | Published 2020-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/election-night-survival-kit References: [drinkbabe.net](https://drinkbabe.net/collections/merch/products/election-night-survival-kit) Whatever your political views, election night can often be nerve-racking for many and to help cope with these anxieties, [BABE Wine](https://www.trendhunter.com/trends/gummy-duo) launched the new Election Night Survival Kit. The kit includes everything needed while you watch the results unfold including a squeeze ball, tissues, pillows, a bottle of BABE’s “Polls Closing. Bottles Opening," and a four-pack of [BABE Rosé](https://www.trendhunter.com/trends/exclusive-holiday-gift-sets). Chelsea Phillips, General Manager at BABE, commented on the new launch, stating: “At BABE, we’re all about being there for life’s experiences. We know elections can be crazy AF. While you’ve done your research and are mailing in your ballot or casting your vote in-person, we’re here to remind you that no matter what happens, we’re all in this together.” BABE’s Election Night Survival Kit is available for purchase online for $29.99 USD. Image Credit: BABE Wine ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Election Night Kits:** Developing themed kits that cater to special or specific events can create opportunities for businesses to generate a loyal following from their targeted audience. - **Survival Kits:** Creating survival kits that cater to people's emotional needs during specific events can be a lucrative business opportunity. - **Themed Kits:** Varying kit themes creates room for businesses to identify with their different client needs and preferences. ### Where This Applies - **Wine Industry:** Opportunities exist for wine companies to tap into special events and social moments to promote and market their products. - **Consumer Goods Industry:** Businesses within the consumer sector can create themed kits around a range of social or cultural events and sell them to engage their clients. - **Marketing and Advertising Industry:** Using special events to create themed campaigns can help businesses capture a wide target audience while addressing key trends and timely issues. ## Related on Trend Hunter - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Compact Wine Emergency Kits](https://www.trendhunter.com/trends/wine-emergency.md) - [Presidential Election Candy Collections](https://www.trendhunter.com/trends/amusemints-election-collection.md) - [DIY Celebration Drink Kits](https://www.trendhunter.com/trends/cheers-to-you-cocktail-kit.md) - [Festive Wine Boxes](https://www.trendhunter.com/trends/festive-wine-box.md) - [Autumnal Wine Kits](https://www.trendhunter.com/trends/vineboxs-sweater-weather.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Festive Wine Tasting Kits](https://www.trendhunter.com/trends/wine-advent-calendar-collection.md)