# Rugged MP3 Timepieces The Elecom iPod Nano Watch Band is Perfect for the Manly Man By Meghan Young | Published 2010-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elecom-ipod-nano References: [gizmodo](http://gizmodo.com/5713731/finally-an-ipod-watch-strap-for-the-rugged) & [www2.elecom.co.jp](http://www2.elecom.co.jp/avd/ipod/belt/ava-n10lb/index.asp) Up until now, [iPod Nano](https://www.trendhunter.com/trends/imirror) watch bands have been cute and colorful; now, however, everyone can enjoy rocking an MP3 on their wrists with the Elecom iPod Nano strap. A rugged, [leather band](https://www.trendhunter.com/trends/leather-smartwatch-bands), it creates a much more sophisticated and masculine look. Priced at about $43, the Elecom [iPod Nano watch strap](https://www.trendhunter.com/trends/premium-smartwatch-bands) comes just in time for Christmas shoppers. Available in brown and black, it is the perfect gift for your father, brother or significant other. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Rugged Wearable Audio:** There is an opportunity to create rugged, durable and stylish audio wearables that cater to the male demographic. - **Masculine Smartwatches:** There is a demand for smartwatches that are designed with the male aesthetic in mind. - **Functional Fashion Accessories:** Consumers are looking for accessories that not only look good but also serve a functional purpose, such as providing audio playback. ### Sectors Adopting This - **Consumer Electronics:** Major electronics brands can create rugged audio wearables and masculine smartwatches to meet the demand of male consumers. - **Fashion:** Fashion brands can expand their product lines to include functional accessories that serve a dual purpose of fashion and function. - **Sporting Goods:** Sporting goods manufacturers can create rugged audio wearables designed for outdoor activities such as hiking, running and biking. ## Related on Trend Hunter - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Hyper-Durable Smartwatch Straps](https://www.trendhunter.com/trends/nomad-rocky-point-band.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Smartwatch-Turned Nostalgic Handheld](https://www.trendhunter.com/trends/tinypod.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md)