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# Candy-Colored Webcams
The ELECOM DLC300T Delivers in Style & Function

By Marissa Brassfield | Published 2009-08-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/elecom-dlc300t-webcam
References: [dvice](http://dvice.com/archives/2009/08/elecom-releases-1.php) & [geekstuff4u](http://www.geekstuff4u.com/elecom-3-mega-pixel-web-camera-dlc300t.html)

Let's face it: Most external webcams wouldn't win a tech design beauty contest, but the [ELECOM](https://www.trendhunter.com/trends/elegant-ergonomic-mouse) DLC300T webcam could change that. This little guy mounts right on top of your laptop or flat-screen monitor and comes in a crowd-pleasing sky blue, pink, white, and black.

The ELECOM DLC300T webcam's tech notes include a 3-megapixel sensor with up to 1280Ã—720 pixel resolution, plug-and-play portability, and compatibility with both Windows and [Apple](https://www.trendhunter.com/trends/the-belkin).

**Implications** - Consumers are straying from crowd-conforming styles as they wish to express their individual tastes to their peers. These customers seek products that can be customized to their liking or that come in a [variety of different versions](https://www.trendhunter.com/trends/node). Companies can cater to expressive demographics by manufacturing products that are available with several unique facades.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 16% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Products:** Manufacturing products that can be customized to individual tastes allows companies to cater to expressive demographics.
- **Variety of Versions:** Offering products in a variety of different versions allows customers to choose from multiple options and express their individuality.
- **Expressive Demographics:** Consumers are seeking products that allow them to express their individual tastes to their peers.

### Where This Applies

- **Technology:** In the technology industry, companies can explore the manufacturing of customizable webcams that come in a variety of different versions.
- **Consumer Electronics:** In the consumer electronics industry, there is an opportunity to create a range of products with unique facades to cater to expressive demographics.
- **Retail:** Retailers can capitalize on the trend of customizable and expressive products by offering a variety of versions for customers to choose from.

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