# Charitable eSports Tournaments ELEAGUE Launches Through a Call of Duty eSports Charity Event By Amy Duong | Published 2019-03-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/eleague References: [esportsinsider](https://esportsinsider.com/2018/10/eleague-codnation-challenge-for-vets/) ELEAGUE is an esports tournament organizer by IMG and [Turner](https://www.trendhunter.com/trends/golf-mode) -- it made its debut by hosting a Call of Duty charity event that aims to support veterans. The event spotlights 'Call of Duty: Black Ops 4' and is entitled the 'ELEAGUE CODNATION Challenge for the Vets. It took place in Atlanta this past fall in October and it served as a platform to market the franchise as well as contribute to the '[Call of Duty Endowment](https://www.trendhunter.com/trends/call-of-duty-team),' which is a nonprofitable organization that is dedicated to helping veterans transition back to their civilian lifestyle after their brave service. The charitable event broadcasted live on [Twitch](https://www.trendhunter.com/trends/ghost-gaming-1) and featured 15 popular personalities, players, and casters as well. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Charitable Esports:** Opportunity to leverage eSports tournaments as a platform for charitable causes. - **Supporting Veterans:** Disruption opportunity to create innovative solutions for veterans transitioning to civilian life. - **Marketing Through Esports:** Innovative marketing strategy utilizing eSports tournaments to promote brands and franchises. ### Where This Applies - **Esports:** eSports industry can incorporate charitable initiatives to increase social impact and positive brand perception. - **Nonprofit:** Nonprofit organizations can explore partnerships with eSports organizers to raise funds for their causes. - **Gaming:** Gaming companies can sponsor charitable eSports events to engage their audience and enhance brand loyalty. ## Related on Trend Hunter - [Esports Charity Events](https://www.trendhunter.com/trends/spike-nations.md) - [Inclusive Accessibility-Focused Tournaments](https://www.trendhunter.com/trends/ghost-gaming-1.md) - [Convention-Enabled Esports Tournaments](https://www.trendhunter.com/trends/dreamhack-atlanta.md) - [Inclusive Gaming Tournaments](https://www.trendhunter.com/trends/adaptive-esports-tournaments.md) - [Professional Battle Royale Events](https://www.trendhunter.com/trends/activision.md) - [Educational Esports Programs](https://www.trendhunter.com/trends/belong-gaming-arenas-1.md) - [Charitable Esports Tournaments](https://www.trendhunter.com/trends/brawlhalla-world-championship.md) - [Esports Mental Health Initatives](https://www.trendhunter.com/trends/uketc.md) - [Esports CSR Initiatives](https://www.trendhunter.com/trends/global-social-impact-initiative.md)