# Senior-Friendly E-Commerce Modes Taobao's 'Elderly Mode' Helps Seniors Navigate Online Shopping By Niko Pajkovic | Published 2022-10-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/elderly-mode References: [pandaily](https://pandaily.com/taobao-to-launch-exclusive-customer-service-for-elderly-ahead-of-double-11-shopping-festival/) & [alibabas](https://www.alibabas.ca/)  E-commerce site [Taobao](https://www.trendhunter.com/trends/taobao-hk) has announced that it will launch an updated version of its senior citizen shopping feature ahead of 'Tmall Double 11,' an annual online shopping festival that the company hosts. Starting now, Taobao's 'Elderly Mode' will include new features to protect senior customers' rights by supporting them further in the [product refund process](https://www.trendhunter.com/trends/seniorshieldai). In addition, the mode will now offer senior customers the option to shop for medicine and groceries. Moreover, it will even provide senior users with a feature that will connect them with free pharmacist consultations. On average, the elderly need better guidance and more help when [navigating e-commerce platforms](https://www.trendhunter.com/trends/assistive-shopping-app), which is precisely what Taobao's elderly mode aims to address. Other features of this demographic-specific shopping mode include text enlargements, voice assistants, and information simplification. Image Credit: Alibaba‘s ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 98% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Elderly-friendly E-commerce:** Improving the e-commerce experience of senior citizens through customized online shopping tools and services. - **Inclusive E-commerce:** Developing e-commerce platforms that cater to diverse customer groups with specific needs and limitations. - **Multi-functional E-commerce:** Expanding e-commerce features to include wider and essential product offerings such as medicine and groceries to attract specific customer groups. ### Who This Affects Most - **E-commerce:** E-commerce companies can customize their platforms to meet the needs of specific customer groups, like the elderly demographic. - **Pharmaceuticals:** Pharmaceutical companies can integrate with e-commerce platforms to offer free pharmacist consultations and online medicine purchasing options. - **Retail:** Retail companies can expand their product offerings to include essential goods like groceries and household items, attracting a broader range of customers. ## Related on Trend Hunter - [Elderly E-Commerce Education](https://www.trendhunter.com/trends/jd-1.md) - [Elderly Customer-Reserved Retail Zones](https://www.trendhunter.com/trends/exclusive-service-zones.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Text-Resizing Mobile Banking Features](https://www.trendhunter.com/trends/text-resizing.md) - [Senior Ridesharing Service Accounts](https://www.trendhunter.com/trends/uber-senior-accounts.md) - [Age-Friendly Retail Initiatives](https://www.trendhunter.com/trends/livable-home.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md) - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid.md) - [Remote Elderly Care Apps](https://www.trendhunter.com/trends/alexa-together.md)