# Video Games for Safe Driving Allstate Advocates Senior Gamers By Alex Covert | Published 2008-10-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/elderly-learn-to-drive-from-a-video-game References: [switched](http://www.switched.com/2008/10/03/allstate-wants-to-improve-driving-with-video-games/) & [content.usatoday](http://content.usatoday.com/topics/article/Organizations/Companies/Banking,+Financial,+Insurance,+Law/Allstate/04pc820bON4b5/1) In the name of science, insurance company [Allstate](https://www.trendhunter.com/trends/the-selfie-effect), is handing out 100,000 video games to the senior set to help "increase visual acuity, cognitive skills, and reaction time" as a part of a plan that they hope will decrease [accidents in elderly drivers](https://www.trendhunter.com/trends/aipowered-driving-app). If individuals in the test group beat the game, they'll get a discount on their insurance. Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Gamification for Safety:** Using video games as a tool to promote safe driving and improve cognitive skills in various age groups. - **Cognitive Training Through Gaming:** Leveraging video games to enhance cognitive abilities such as visual acuity, reaction time, and decision-making skills. - **Incentivized Gaming for Insurance:** Implementing gaming programs that offer insurance discounts as rewards for achieving specific goals and improving driving skills. ### Industries Being Reshaped - **Insurance:** Insurance companies exploring innovative approaches like using video games for driver training and risk reduction. - **Gaming:** Game developers focusing on creating games that serve educational purposes and enhance cognitive abilities. - **Elderly Care:** Developing solutions and technologies specifically catered towards improving the driving skills of senior citizens through gamified training programs. ## Related on Trend Hunter - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Age-Inclusive Board Games](https://www.trendhunter.com/trends/hasbro-5.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/atari-and-airconsole.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Senior-Focused Exergames](https://www.trendhunter.com/trends/ludofit.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md)