# Sparkling Elderflower Drinks Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients By Laura McQuarrie | Published 2016-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elderflower-drink References: [shop.wholeearthfoods](http://shop.wholeearthfoods.com/products/whole-earth-organic-sparkling-elderflower-330-ml) This Organic Sparkling Elderflower Drink from [Whole Earth](https://www.trendhunter.com/trends/evolution-fresh-real-fruit-soda) offers a more flavorful alternative to regular carbonated water. The organic sparkling beverage's elderflower essence comes from a combination of flavoring and extract, which is blended with agave syrup for sweetness, in addition to grape, lemon and apple juice from concentrate. Rather than being packaged in a slender bottle, this [botanical beverage made from natural ingredients](https://www.trendhunter.com/trends/fentimans-botanically-brewed) comes in a can, which positions it as a healthy, yet accessible soda alternative. In this same theme, Whole Earth also produces a number of different healthy beverage flavors, including Sparkling Ginger and Cola, as well as [refreshing fruit flavors like apple](https://www.trendhunter.com/trends/pip-organic-apple-fizz), cranberry and citrus. As consumers crave both health and indulgence, botanical and fruit infusions are on the rise. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Botanical Beverage:** The rise in botanical infusions present an opportunity for disruptive innovation in creating unique flavor blends and incorporating wellness ingredients. - **Healthy Soda Alternative:** A growing demand for beverages with healthier ingredients and packaging presents an opportunity for creating affordable, accessible alternatives to sugary soft drinks. - **Fruit Infusion:** Using fruit juices and extracts in beverage formulations provides an opportunity to create refreshing and flavorful drinks with natural, functional ingredients. ### Who This Affects Most - **Beverage Industry:** The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers. - **Wellness Industry:** The wellness industry can benefit from the trend of healthy soda alternatives by promoting and offering products that align with consumer demand for healthier beverage options. - **Packaging Industry:** Innovative packaging solutions are needed for the beverage industry to offer convenient, accessible, and eco-friendly options for products like Whole Earth's Organic Sparkling Elderflower Drink in a can. ## Related on Trend Hunter - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md) - [Super Natural Sparkling Drinks](https://www.trendhunter.com/trends/yew.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Premium Floral Lemonades](https://www.trendhunter.com/trends/floral-lemonade.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Ginger Chamomile Sparkling Beverages](https://www.trendhunter.com/trends/ginger-chamomile-sparkling-beverage.md) - [Elderflower Tonic Waters](https://www.trendhunter.com/trends/elderflower-tonic.md)