# Health-Focused Elderberry Juices Biotta Boasts an All-Natural, Non-Concentrate Elderberry Cocktail By Kalin Ned | Published 2018-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elderberry-juice References: [loblaws](https://www.loblaws.ca/Food/Natural-%26-Organic/Drinks/Juice/Elderberry-Cocktail/p/20019906_EA) & [avogel](https://www.avogel.ca/en/health-food/biotta-elderberry-juice.php) Biotta once again contributes to the health-focused [shelf-stable beverage](https://www.trendhunter.com/trends/real-fruit-refreshers) aisle with its elderberry juice. "Sweet, tart, and refreshing," the product has a number of benefits that will surely set it apart from other competitors in-stores. For one, the drink is a trusted source of magnesium and potassium. In addition, the elderberry juice contributes to metabolism efficiency, tissue formation, and even bone development. As a result, the product makes for a helpful and tasty [immune system boost](https://www.trendhunter.com/trends/honey-lemon-immunity-shots) during flu season. Staying true to its all-natural ingredient list, Biotta boasts no added sodium or sugars, as well as a completely gluten-free and non-GMO Project verified recipe. For the contents, the company utilizes Haschberg elderberries — a variety that is known to have "the best quality and most intense flavor." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Elderberry Beverage Products Trend:** The growing health-focused beverage market presents opportunities for elderberry juice products, which can differentiate themselves by their all-natural ingredients and immunity-boosting benefits. - **Functional Health Benefits Trend:** Functional health benefits are becoming increasingly popular, and drinks like elderberry juice that provide magnesium, potassium, and immune-boosting properties are well positioned for success. - **Non-concentrate Juice Trend:** Consumers are increasingly looking for non-concentrate juices, and products like Biotta's all-natural, non-GMO, and gluten-free elderberry cocktail can capitalize on this trend. ### Sectors Adopting This - **Functional Beverages Industry:** The functional beverages industry can take advantage of the growing demand for all-natural, immunity-boosting drinks like elderberry juice. - **Health and Wellness Industry:** The health and wellness industry can benefit from the increasing popularity of functional health drinks, such as elderberry juice, and market them as part of a healthy lifestyle. - **Organic and Non-gmo Food Industry:** The organic and non-GMO food industry can position themselves as the go-to source for clean, all-natural, and gluten-free elderberry juice products like Biotta's non-concentrate elderberry cocktail. ## Related on Trend Hunter - [Concentrated Elderberry Gummies](https://www.trendhunter.com/trends/elderosa-elderberry-gummies.md) - [Berry-Packed Organic Juices](https://www.trendhunter.com/trends/uncle-matts-organic-1.md) - [Functional Tea Concentrates](https://www.trendhunter.com/trends/organic-tea-concentrates.md) - [Childhood Immunity-Boosting Beverages](https://www.trendhunter.com/trends/witsbb-elderberry-yeast-glucan-drink.md) - [Juicy Immune Support Chews](https://www.trendhunter.com/trends/sambucus-ultra-immune-juicy-burst.md) - [Popsicle-Style Immune Supplements](https://www.trendhunter.com/trends/wellements.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Antioxidant-Packed Blueberry Juices](https://www.trendhunter.com/trends/incrediblu.md)