# Exclusive Protein Blondies The Newest Elavi Protein Brownie Can Only Be Found at Whole Foods By Laura McQuarrie | Published 2026-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elavi-protein-brownie References: [nosh](https://www.nosh.com/news/2026/exclusive-elavi-goes-national-with-whole-foods-market-launches-exclusive-sku) & [instagram](https://www.instagram.com/p/DY4wVSHGyga/)  [Elavi](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies) Protein Brownies, in craveable flavors like Peanut Butter Chocolate and Birthday Cake Blondie, are snapped up by snackers looking for a satisfying boost, and fans will have to go to [Whole Foods](https://www.trendhunter.com/trends/aloha1) to find the new Blueberry Muffin Blondie developed exclusively for the natural and organic foods retailer. Women-owned Elavi has made a name for itself with nutritious, feel-good brownies and blondies that are convenient to enjoy, naturally sweetened with dates, free from added sugar, seed oils, and artificial ingredients. The vegan-friendly, [soft-baked](https://www.trendhunter.com/trends/hearty-bars) Elavi Blueberry Muffin Blondie packs 10 grams of protein and 10 grams of fiber in a sweet, snackable format that's said to taste "like a blueberry muffin, but without the sugar crash, gluten, dairy, or soy." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 39% | Activity: 44% | Freshness: 78% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Retail Exclusive Product Collaborations:** Signals a shift toward retailer-specific SKUs that leverage store footprints and brand cachet to create scarcity-driven demand and co-branded innovation. - **Plant-based Protein Snackification:** Reflects the rising fusion of plant-based formulations with high-protein positioning that converts traditional indulgent formats into healthier on-the-go nutrition options. - **Functional Indulgent Treats:** Demonstrates consumer appetite for treats that combine sensory indulgence with functional benefits like added protein and fiber without conventional additives. ### Who This Affects Most - **Natural and Organic Grocery:** Shows the category's role as a launch platform for innovation-led brands seeking premium placement and consumer trust through curated, health-forward assortments. - **Plant-based Food Manufacturing:** Indicates manufacturing demand for new ingredient systems and processes that deliver texture and protein density in baked-format, allergen-friendly products. - **Direct-to-consumer Snack Brands:** Reveals potential for DTC players to use limited retail exclusives and storytelling to bridge online loyalty with physical retail discovery and scale. ## Related on Trend Hunter - [Nutty Protein-Packed Brownies](https://www.trendhunter.com/trends/walnut-protein-brownies.md) - [Protein-Packed Bakery Ice Creams](https://www.trendhunter.com/trends/protein-pints-fudge-brownie.md) - [Layered Multi-Textured Protein Bars](https://www.trendhunter.com/trends/quest-stacks.md) - [Protein-Infused Holiday Drinks](https://www.trendhunter.com/trends/protein-peppermint-mocha.md) - [Jaggery Protein Bars](https://www.trendhunter.com/trends/max-protein-roots.md) - [Peanut Brownie Protein Snacks](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar.md) - [Indulgent Protein Brownies](https://www.trendhunter.com/trends/peanut-butter-chocolate-protein-brownies.md) - [Four-Course Fondue Experiences](https://www.trendhunter.com/trends/valentines-day-at-melting-pot.md) - [Protein Bar Expansions](https://www.trendhunter.com/trends/peanut-butter-chocolate-brownie.md)