# Bouncy Phyto-Mucin Serums InnBeauty's Elastic Skin Mimics Viral Snail Serums with a Vegan Formula By Laura McQuarrie | Published 2024-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elastic-skin References: [popsugar](https://www.popsugar.com/beauty/june-beauty-launches-48844108) & [innbeautyproject](https://www.innbeautyproject.com/products/elastic-skin)  [InnBeauty's](https://www.trendhunter.com/trends/antiredness-skincare) Elastic Skin is a plant-powered plumping, hydrating and firming serum that delivers similar benefits to [TikTok](https://www.trendhunter.com/trends/phytomucin-glow-serum)-viral snail serums. This serum with copper peptides, vegan growth factors and phyto-mucin is clinically proven to increase the elasticity, wrinkles and hydration of the skin in just a week, and it does so with the satisfying "bouncy" texture of a traditional snail mucin serum. Snail mucin is highly sought-after in skincare for its hydrating, protective and anti-aging properties, which help improve skin texture and reduce the appearance of fine lines. However, some consumers prefer plant-based, cruelty-free alternatives that align with their environmental and ethical values. This vegan serum is instantly plumping and deeply hydrating, all while being hypoallergenic and non-comedogenic, making it better suited to those who avoid [snail mucin serums](https://www.trendhunter.com/trends/advanced-snail-mucin-glass-glow-hydrogel-mask) due to dust mite allergies. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 11% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Skincare:** Consumer demand for botanical ingredients is driving the development of plant-based alternatives to traditional animal-derived products. - **Vegan Beauty Products:** The shift towards ethical and cruelty-free beauty solutions is fostering innovations in vegan skincare formulations. - **Anti-aging Serums:** Advancements in anti-aging treatments are incorporating cutting-edge ingredients like copper peptides and growth factors to enhance skin rejuvenation. ### Where This Applies - **Cosmetics and Skincare:** The cosmetics and skincare industry continues to innovate with new formulas that offer both ethical considerations and effective results. - **Health and Wellness:** The health and wellness industry is expanding to include more vegan and hypoallergenic product offerings for consumers with specific ethical and health concerns. - **Personal Care Products:** Personal care products are evolving to meet the increasing demand for more sustainable and plant-based ingredients without compromising on performance. ## Related on Trend Hunter - [Yam-Infused Serums](https://www.trendhunter.com/trends/vegan-snail-mucin.md) - [Slime-Inspired Skincare Gels](https://www.trendhunter.com/trends/hydrodew-slime.md) - [Cactus-Derived Mucin Serums](https://www.trendhunter.com/trends/prickly-pear-peptide-mucin.md) - [Phyto-Mucin Creams](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream.md) - [Plumping Phyto-Mucin Serums](https://www.trendhunter.com/trends/phytomucin-glow-serum.md) - [Gentle Snail Mucin-Powered Serums](https://www.trendhunter.com/trends/snail-mucin.md) - [Snail Mucin Skincare Masks](https://www.trendhunter.com/trends/advanced-snail-mucin-glass-glow-hydrogel-mask.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md)