# Elastic Fruit Baskets This Unusual Kitchen Accessory Transforms an Everyday Item By Gadget Flow | Published 2014-08-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/elastic-fruit-basket References: [thegadgetflow](http://thegadgetflow.com/portfolio/elastic-fruit-basket-wassily/) & [thegadgetflow](http://thegadgetflow.com/portfolio/elastic-fruit-basket-wassily/) The new age of fresh ideas in your everyday kitchen accessories is here with this adorable Elastic Fruit Basket by [Wassily](https://www.trendhunter.com/trends/knoll-1). Looking exactly how its name describes, this product comprises of a tightly woven, non-toxic silicone structure, which is both new and healthy for your fruits any day. Having your fruits stored in this basket will not only keep them suspended in air but also give them [better aeration](https://www.trendhunter.com/trends/eternos-serving-bowl) since no two fruits will ever be stuck together this way. Bringing the benefits of elasticity into your kitchen could not have had a better appearance than this basket, which is not only useful but also extremely beautiful as a piece of [kitchen decor](https://www.trendhunter.com/trends/bio-fresher) as well. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 43% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Elastic Kitchen Accessories:** Silicone structures with elasticity to aid in food storage and aeration. - **Non-toxic Kitchen Products:** Products made from safe and healthy materials for food storage and preparation. - **Innovative Fruit Storage Solutions:** New methods to preserve the quality and freshness of fruits in the kitchen. ### Who This Affects Most - **Home Goods:** Innovation opportunities for home goods companies to create silicone kitchen accessories that enhance food storage and presentation. - **Eco-friendly Products:** Innovation opportunities for companies that produce eco-friendly and non-toxic kitchen goods. - **Food Storage and Preservation:** Opportunities for companies specializing in food storage and preservation to develop innovative solutions for fruit storage and freshness. ## Related on Trend Hunter - [Rotating Shopper Baskets](https://www.trendhunter.com/trends/basket-concept.md) - [Space-Saving Storage Capsules](https://www.trendhunter.com/trends/kossebar.md) - [Delicate Basket Designs](https://www.trendhunter.com/trends/basket-sculpture.md) - [Malleable Construction Food Containers](https://www.trendhunter.com/trends/delione-flexn-fresh-container.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md) - [Whimsical Storage Baskets](https://www.trendhunter.com/trends/mini-mushroom-woven-basket.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md) - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Timeless Wool Storage Baskets](https://www.trendhunter.com/trends/wool-storage-basket.md)