# Gamified Banking Apps Emirates Islamic Bank's 'El World' Rewards Customers for Transactions By Laura McQuarrie | Published 2016-04-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/el-world References: [emiratesislamic.ae](http://emiratesislamic.ae/eng/personal-banking/ways-to-bank/ei-world-app/) & [itunes.apple](https://itunes.apple.com/za/app/ei-world/id917219172?mt=8) In addition to offering a standard mobile banking app, the Emirates Islamic Bank offers a more entertaining banking app by the name of 'El World.' Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions. The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app's users know to go to the living room, where they will be able to find items related to the services. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Gamified Banking Apps:** Disruptive innovation opportunity: Explore gamification strategies to make banking more engaging and enjoyable for customers. - **Real-time Transaction Rewards:** Disruptive innovation opportunity: Implement rewards systems that incentivize customers to perform transactions through interactive and gamified platforms. - **Personalized Banking Experiences:** Disruptive innovation opportunity: Develop customizable banking apps that cater to individual preferences and create a more personalized user experience. ### Who This Affects Most - **Banking and Financial Services:** Disruptive innovation opportunity: Integrate gamified features into traditional banking services to enhance customer engagement and loyalty. - **Fintech:** Disruptive innovation opportunity: Build innovative banking apps with gamification elements to attract tech-savvy customers and disrupt the traditional banking landscape. - **Mobile App Development:** Disruptive innovation opportunity: Collaborate with banks to create interactive and gamified mobile banking apps that revolutionize the way customers interact with their finances. ## Related on Trend Hunter - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting1.md) - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting.md) - [Comprehensive UAE Banking Apps](https://www.trendhunter.com/trends/ajman-bank.md) - [RPG Finance Apps](https://www.trendhunter.com/trends/finshark-app.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md) - [Incentivized Budgeting Apps](https://www.trendhunter.com/trends/incentivized-budgeting.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md) - [Financial Literacy Metaverses](https://www.trendhunter.com/trends/fortune-island.md)