# Surging Retail Displays The El Picaporte Storefront Makes a Splash in Valencia By Amelia Roblin | Published 2015-03-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/el-picaporte References: [contemporist](http://www.contemporist.com/2015/03/26/a-splash-of-water-passes-through-the-window-of-this-storefront/) & [hernandezarquitectos.es](http://www.hernandezarquitectos.es/proyectos/stands-feriales/el-picaporte) Amidst the grand and elegant facades that line the streets of Valencia, Spain, a passerby will certainly notice the El Picaporte location. Bursting forth from the regularity and the rationality behind the fenestration and crisp textural detailing is a [sculpture of gushing water](https://www.trendhunter.com/trends/aqua-gallery), seemingly escaping through the window of this home improvement store. A boutique for kitchen and bathroom fixtures, El Picaporte sells a luxurious selection of [contemporary plumbing accessories](https://www.trendhunter.com/trends/contemporary-luxury) like faucets, which are the source of running water, of course. This notion of flowing liquid led to this imaginative feature by Hernandez Architects that actually bursts through a deliberately cut hole in the glass. [This storefront](https://www.trendhunter.com/trends/d142) is a great example of how a relatively humdrum product can be represented by a punchy image, bringing extra excitement and intrigue to the brand and its identity. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Storefronts:** The El Picaporte Storefront demonstrates the potential for interactive elements in retail displays, creating a memorable and engaging customer experience. - **Bringing Products to Life:** The gushing water sculpture in the El Picaporte Storefront showcases the opportunity to transform mundane products into eye-catching and captivating installations. - **Enhancing Brand Identity:** The use of a striking visual feature in the El Picaporte Storefront highlights the value of unique brand representation in attracting attention and fostering customer interest. ### Sectors Adopting This - **Home Improvement Retail:** The El Picaporte Storefront presents an opportunity for home improvement retailers to incorporate visually stunning displays that create a lasting impression on customers. - **Plumbing Fixtures:** The artistic display in the El Picaporte Storefront suggests innovative possibilities for plumbing fixture manufacturers to showcase their products in more captivating ways. - **Architectural Design:** The design concept implemented in the El Picaporte Storefront opens up opportunities for architects and designers to think creatively about incorporating dynamic elements into building facades. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md)