# Winter Glam Fashion Ads The El Palacio de Hierro Campaign Stars Model Heidi Mount By Meghan Young | Published 2013-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/el-palacio-de-hierro-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/heidi-mount-gets-glam-el-palacio-de-hierro-david-roemer/) & [elpalaciodehierro.mx](http://www.elpalaciodehierro.com.mx/) Although typical, there is a reason why the go-to color during the winter season is black; and that reason is shown time and again throughout the El Palacio de Hierro campaign. The upscale chain of Mexican department stores a look of mysterious and dark glamor, which is what will have people's heads turning at that next [holiday party](https://www.trendhunter.com/trends/the-bergdorf-soire). From [lacy crop tops and sheer skirts](https://www.trendhunter.com/trends/mcqueen-holiday-2025) to chocolate dresses and golden necklaces, the looks are absolutely alluring. Shot by photographer David Roemer of [Atelier Management](https://www.trendhunter.com/trends/myieva-platform) in studio, the El Palacio de Hierro campaign stars model Heidi Mount. The American beauty also showcases a range of handbags as well as one cozier number that has been embellished with sequins. Stylist Luisa Pena picked pieces from the likes of DKNY, Tory Burch and Michael by Michael Kors. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 71% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Winter Glam Fashion:** Disruptive innovation opportunities in creating sustainable and eco-friendly winter glam fashion pieces. - **Mysterious and Dark Glamor:** Disruptive innovation opportunities in using technology to create interactive and immersive shopping experiences with mysterious and dark glamor aesthetic. - **Embellished Handbags:** Disruptive innovation opportunities in incorporating technology like smart features or sustainable materials into embellished handbags. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunities in integrating virtual reality or augmented reality technologies into the fashion retail experience. - **Luxury Brands:** Disruptive innovation opportunities in leveraging artificial intelligence and data analytics to personalize luxury brand experiences. - **Jewelry and Accessories:** Disruptive innovation opportunities in creating sustainable and ethically sourced materials for jewelry and accessories with a glamorous aesthetic. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)