# Fatal Strategy Game Ads The El Observador Campaign Puts a Dangerous Twist on Chess By Armida Ascano | Published 2010-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/el-observador-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/11/el-observador-cannon-fighter-jet-tank/) & [observa.uy](http://www.observa.com.uy/) The El Observador campaign by Euro RSCG Gurisa is a simple set of [print ads](https://www.trendhunter.com/trends/tomcat) that automatically conveys a message. El Observador is a company that offers an intensive course in chess, claiming to create "unbeatable opponents." These ads emphasize the skill that El Observador will give their clients, comparing attendees of El Observador to cannons, fighter jets and tanks. Ultimately, the El Observador campaign makes chess *so* much more badass. **Implications** - It's definitely a great way to revamp an old favorite game that has captivated numerous generations. This campaign is sure to be a favorite of [geeky gamers](https://www.trendhunter.com/trends/elephant-in-the-room1) and sneaky strategists. Checkmate -- this is one successful campaign. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Revamped Games:** The El Observador campaign demonstrates the potential for revitalizing and adding excitement to traditional games. - **Geeky Gamers:** The campaign appeals to the niche market of gamers with its emphasis on strategic gameplay. - **Sneaky Strategists:** The El Observador campaign targets individuals who enjoy strategic thinking and outsmarting their opponents. ### Who This Affects Most - **Education:** The El Observador campaign highlights the potential for unique and intensive courses in chess and other strategy-based games. - **Advertising:** The campaign showcases the creativity and impact of print ads in capturing the attention of target audiences. - **Gaming:** The El Observador campaign taps into the gaming industry by highlighting the excitement and skill involved in strategic gameplay. ## Related on Trend Hunter - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)