# Additive-Free Sipping Tequilas A Preview Bottle of El Negocio Tequila Sold for $10,000 at Auction By Laura McQuarrie | Published 2023-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/el-negocio-tequila References: [tequilamatchmaker](https://tequilamatchmaker.com/brands/3005-el-negocio-tequila) & [elnegociotequila](https://www.elnegociotequila.com/)  El Negocio Tequila is a [pure, 100% additive-free sipping tequila](https://www.trendhunter.com/trends/escasa-tequila) that made waves before its official debut. The first preview bottle of El Negocio Tequila sold for $10,000 at its debut auction and now, the [premiere vintage](https://www.trendhunter.com/trends/blues-reserva-aejo) of El Negocio has officially arrived in the United States. Founded by Napa Valley vintner Adam Craun and entrepreneur Nicholas Lutz, El Negocio Tequila explores a unique intersection, specifically "the unbridled edge of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine." Unlike most tequilas that are made with sweet Jalisco highlands agave, this one makes the most of [Blue Weber Agave](https://www.trendhunter.com/trends/handpicked-agave) from the mineral-rich Jalisco lowlands for more savory notes and highly concentrated flavor. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 64% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Additive-free Sipping Tequilas:** El Negocio Tequila is a pure, 100% additive-free sipping tequila that made waves before its official debut. - **Collector-worthy Tequilas:** El Negocio Tequila explores a unique intersection of tequila with a nuanced restraint and deference to terroir more commonly associated with collector-worthy wine. - **Distinctive Agave Sourcing:** Unlike most tequilas that are made with sweet Jalisco highlands agave, El Negocio Tequila makes the most of Blue Weber Agave from the mineral-rich Jalisco lowlands for more savory notes and highly concentrated flavor. ### Industries Being Reshaped - **Alcoholic Beverages:** Additive-free tequilas like El Negocio create opportunities for the alcoholic beverages industry to cater to consumers seeking pure and unique flavor profiles. - **Luxury Goods:** El Negocio's auction success and positioning as a collector-worthy tequila presents potential for the luxury goods industry to tap into the high-end spirits market. - **Agriculture:** The distinctive agave sourcing by El Negocio Tequila highlights potential opportunities for the agriculture industry to explore different cultivation methods and agave varietals. ## Related on Trend Hunter - [Affordable Additive-Free Tequilas](https://www.trendhunter.com/trends/additivefree-tequilas.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md) - [Luxury Sipping Tequilas](https://www.trendhunter.com/trends/mayenda.md) - [Family-Farmed Mexican Tequilas](https://www.trendhunter.com/trends/el-texano-tequila.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Luxury Restaurant-Inspired Spirits](https://www.trendhunter.com/trends/nobu-rare-2008-reserve.md) - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Rare Still Strength Tequilas](https://www.trendhunter.com/trends/still-strength-blanco.md)