# Luchador-Inspired Tortilla Chips El Nacho Tortilla Chips Have Bold Branding and Color By Michael Hemsworth | Published 2024-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/el-nacho-tortilla-chips References: [snackandbakery](https://www.snackandbakery.com/articles/111578-alpine-tortilla-launches-el-nacho-tortilla-chips) & [elnachochip](https://www.elnachochip.com/)  El Nacho Tortilla Chips have been announced by the [Alpine Tortilla Company](https://www.trendhunter.com/trends/gucci-racing) as a Luchador-inspired snack product that will bring a touch of fun to the snacking experience. The product features the brand's high-quality tortilla snack made with [non-GMO and gluten-free ingredients](https://www.trendhunter.com/trends/cleanlabel-spicy-snacks), which come packaged in packets covered in wrestling-inspired branding. This gives the product a fun, character-driven storyline thanks to fictional characters that have been made up to correspond to each of the different flavors. This includes Diablo's Sweet Heat and Ms. Mango's Hot Honey & Lime. El Nacho Tortilla Chips aim to push past the competition and help grab the attention of consumers in the snack aisle thanks to its [distinct branding approach](https://www.trendhunter.com/trends/tostitos-branding) that can be easily differentiated from the competition. Image Credit: Alpine Tortilla Company ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 40% | Freshness: 25% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fictional Character Branding:** Utilizing fictional characters to represent flavors creates a unique product identity that can captivate consumer interest. - **Cultural Theme Packaging:** Incorporating cultural themes such as Luchador wrestling into packaging design adds an engaging and memorable element to the product. - **Non-gmo and Gluten-free Options:** Offering snacks that meet non-GMO and gluten-free criteria appeals to health-conscious consumers seeking trustworthy snack options. ### Industries Being Reshaped - **Snack Foods:** The innovative use of thematic packaging and high-quality ingredients disrupts traditional snack food marketing. - **Health Food Products:** Increasing demand for non-GMO and gluten-free food products provides growth opportunities within the health food sector. - **Marketing and Advertising:** Creative branding techniques that employ storytelling and cultural elements offer fresh strategies in marketing and advertising for consumer goods. ## Related on Trend Hunter - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Free-From Rolled Tortilla Chips](https://www.trendhunter.com/trends/zacks-mighty-rolled-tortilla-chips.md) - [Cactus-Forward Tortilla Chips](https://www.trendhunter.com/trends/casa-arte-sano.md) - [Piquant Plant-Based Tortilla Chips](https://www.trendhunter.com/trends/spicy-nacho-cheeze-tortilla-chips.md) - [Ranch-Flavored Chip Nachos](https://www.trendhunter.com/trends/doritos-notchos.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Pickled Fruit-Flavored Tortilla Chips](https://www.trendhunter.com/trends/chamoy-tortilla-chips.md) - [Chickpea Tortilla Chips](https://www.trendhunter.com/trends/chickpea-tortilla-chip.md)