# Exclusive Sweet Tequilas Luxco Announces the Launch of New 'El Mayor Extra Añejo Port Cask Aged' By Niko Pajkovic | Published 2022-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/el-mayor-extra References: [bevnet](https://www.bevnet.com/spirits/2022/el-mayor-tequila-unveils-limited-edition-extra-anejo-port-cask-aged) & [elmayor](https://elmayor.com/)  St. Louis-based spirit maker [Luxco](https://www.trendhunter.com/trends/smoked-tequila) has announced the launch of its newest González family-made tequila called 'El Mayor Extra Añejo Port Cask Aged.' The new "ultra-premium" expression is made from Blue [Weber](https://www.trendhunter.com/trends/summit-fs38-e) agave and matured in port casks for 42 months. As a result, the high-end spirit boasts an incredibly rich flavor profile and an extra-smooth finish. The port casks provide the liquid with notes of oak and dried fruit, which pair beautifully with the natural taste of agave. A highly exclusive drop, the 'El Mayor Extra Añejo Port Cask Aged' tequila is limited to just 6,000 bottles. "The consumer demand for [ultra-premium tequila](https://www.trendhunter.com/trends/ultrapremium-tequila), like El Mayor's award-winning tequila varieties and special releases, continues to fuel strong growth in the tequila category," said Chelsi Hofmeister, assistant brand manager for El Mayor. "The latest limited-edition release of El Mayor Extra Añejo Port Cask Aged is sure to be well received by consumers." Image Credit: Luxco ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 10% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ultra-premium Spirits:** Luxco's new 'El Mayor Extra Añejo Port Cask Aged' tequila is tapping into the growing demand for ultra-premium spirits. - **Aged in Unique Casks:** The trend of aging spirits in unique casks, such as port casks, provides opportunities for innovative flavor profiles. - **Limited-edition Releases:** The growing popularity of limited-edition releases of spirits creates opportunities for companies to generate excitement and exclusivity around their products. ### Where This Applies - **Spirits:** Luxco's launch of 'El Mayor Extra Añejo Port Cask Aged' highlights the continuing growth and innovation opportunities in the spirits industry. - **Tequila:** The demand for ultra-premium tequila, like 'El Mayor Extra Añejo Port Cask Aged', presents opportunities for tequila makers to differentiate themselves and cater to high-end consumers. - **Luxury Goods:** Limited-edition and exclusive product releases of ultra-premium spirits, like 'El Mayor Extra Añejo Port Cask Aged', cater to the growing demand for luxury goods and provide opportunities for premium pricing strategies. ## Related on Trend Hunter - [Bourbon Barrel-Aged Tequilas](https://www.trendhunter.com/trends/el-tesoro.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Luxury Añejo Tequila](https://www.trendhunter.com/trends/maestro-dobel-tequila.md) - [Top-Shelf Triple-Aged Tequilas](https://www.trendhunter.com/trends/mot-hennessy.md) - [Premium Smoked Tequilas](https://www.trendhunter.com/trends/smoked-tequila.md) - [Unique Limited-Edition Tequila Expressions](https://www.trendhunter.com/trends/tequila-don-julio.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Limited-Edition Tequila Expressions](https://www.trendhunter.com/trends/barricas-series.md)