# Canned Tequila Spritz Variants Brown-Forman Launches Its El Jimador Tequila Spritz By Adam Harrie | Written with AI assistance | Published 2026-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/el-jimador-tequila-spritz References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/06/el-jimador-creates-canned-spritz-line/) & [eljimador](https://www.eljimador.com/en-us/)  [Brown-Forman](https://www.trendhunter.com/trends/el-jimador-sparkling-margarita) launched a ready-to-drink (RTD) Spritz range under its [El Jimador](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas) [Tequila](https://www.trendhunter.com/trends/tequila-cazadores-1) brand for the U.S. market, featuring the brand's 100% agave Blanco as the base. The canned lineup delivers a light, bubbly Spritz experience with a sessionable 4.8% ABV. The range is available in three flavours—mango, lime and orange—and comes in 355ml cans sold in four-packs for US$10.99. Brown-Forman positioned the release as a "bar-quality" offering for summer occasions and social gatherings, describing it as the next step in the company's expanding RTD portfolio. The launch follows the nationwide rollout of El Jimador-based New Mix RTDs in the U.S. and comes as Brown-Forman continues to grow its ready-to-drink business, reflecting rising consumer demand for lighter, sessionable cocktail formats. Image Credit: El Jimador ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 62% | Activity: 63% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tequila-based RTD Cocktails:** Premium spirits brands are extending tequila credentials into canned formats, creating space for authentic agave-based drinks that blend convenience with recognizable cocktail cues. - **Sessionable Spritz Formats:** Lower-ABV bubbly cocktails are gaining relevance as consumers seek lighter social beverages that support longer occasions without sacrificing flavor or perceived sophistication. - **Flavor-led Summer Drinking:** Fruit-forward variants such as mango, lime and orange highlight opportunities for seasonal RTD assortments that connect refreshment, portability and casual entertaining. ### Who This Affects Most - **Alcoholic Beverages:** Established liquor companies are using RTD portfolios to modernize legacy spirits brands and compete in fast-growing canned cocktail segments. - **Convenience Retail:** Multi-pack canned cocktails provide retailers with accessible premium options suited to impulse purchases, outdoor occasions and easy at-home hosting. - **Packaging Design:** Single-serve cans are becoming an important format for translating bar-style drinks into portable products with strong shelf visibility and lifestyle appeal. ## Related on Trend Hunter - [Canned Tequila-Vodka Cocktails](https://www.trendhunter.com/trends/por-qu-no-rtds.md) - [Ready-to-Pour Canned Tequila Cocktails](https://www.trendhunter.com/trends/cuervo-canned-cocktails.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/the-naked-margarita.md) - [Ready-to-Pour Margarita Cocktails](https://www.trendhunter.com/trends/el-jimador-sparkling-margarita.md) - [Mezcal-Based Canned Cocktails](https://www.trendhunter.com/trends/mezcal-reina.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Small-Format Tequila Bottles](https://www.trendhunter.com/trends/el-mayor-tequila-375ml1.md) - [Premium Alcohol Launches](https://www.trendhunter.com/trends/brown-forman.md)