# Ready-to-Pour Margarita Cocktails The El Jimador Sparkling Margarita is Coming to the UK By Michael Hemsworth | Published 2026-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/el-jimador-sparkling-margarita References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/04/el-jimador-launches-rtd-margaritas-in-uk/) & [eljimador](https://www.eljimador.com)  The [El Jimador](https://www.trendhunter.com/trends/spiked-bebidas) [Sparkling](https://www.trendhunter.com/trends/tequio) Margarita is a new ready-to-drink (RTD) product from the [Brown-Forman](https://www.trendhunter.com/trends/el-jimador-tequila-spritz) brand that's formulated with convenience and flavor in the spotlight. The drinks are characterized by their margarita recipe that gives them a bar-quality formulation with complexion tasting notes in every sip. The drinks are made with the brand's signature tequila and come in two flavors including Mango and Lime, which each have a subtle sweetness with ample flavor to boot. The drinks come in with a 6.5% ABV, come in 250ml slim cans and are priced at £2.65 each. Head of Emerging Brands at Brown-Forman Laura Smith spoke on the El Jimador Sparkling Margarita saying, "Pre-mixed cocktails are significantly driving growth in the RTD market, which continues its upward trajectory in the UK. Our brand-new Sparkling Margaritas respond directly to consumer demand for convenient, high-quality Tequila-based options, and these products have gone through consumer testing to ensure we create the best product for consumers, and therefore for trade.” Image Credit: El Jimador / Brown-Forman ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 57% | Activity: 66% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Ready-to-drink Premiumization:** Growth in premium RTD cocktails is creating room for higher-quality ingredients and bar-grade formulations in single-serve formats. - **Tequila-led Mixology:** An emphasis on tequila as a base spirit is shifting cocktail innovation toward agave-forward flavor profiles and brand-differentiated recipes. - **Convenient On-the-go Alcohol:** Rising demand for portable, low-packaging-footprint beverages is encouraging slim-can formats and moderate-ABV offerings tailored to mobile consumption. ### Who This Affects Most - **Beverage-alcohol:** New product development in spirits and RTD lines is redefining category boundaries through collaborations between legacy brands and ready-to-drink formats. - **Hospitality-and-nightlife:** Retailers and venues are seeing shifts in consumer expectations toward consistent, high-quality pre-mixed options alongside traditional bartending experiences. - **Retail-and-convenience:** Price-sensitive placement in convenience channels is making compact, competitively priced premium RTDs a focal point for assortment and promotional strategies. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Vibrant Pre-Mixed Margaritas](https://www.trendhunter.com/trends/pre-mixed-margaritas.md) - [Ready-To-Drink Margarita Lines](https://www.trendhunter.com/trends/readytodrink-margarita-line.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Warm-Weather Cocktail Sets](https://www.trendhunter.com/trends/spiked-bebidas.md) - [Ready-to-Drink Tequila Tonics](https://www.trendhunter.com/trends/tequila-tonic.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md) - [Premium Alcohol Launches](https://www.trendhunter.com/trends/brown-forman.md)