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# Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes

By Laura McQuarrie | Published 2015-10-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/el-guzzi
References: [latinpost](http://www.latinpost.com/articles/86009/20151012/latino-social-media-stars-makeup-tutorials-comedy-more.htm) & [youtube](https://www.youtube.com/channel/UCuGn3ioftOo6jvHE1YK4Bfw)

El Guzzi is a [YouTube](https://www.trendhunter.com/trends/what-the-truff) channel run by a Latino social media star who says: "I'm just a regular guy who loves to create and make people smile." This is evident as both [food and humor always come together](https://www.trendhunter.com/trends/dont-be-a-gringo) in the kitchen with each episode.

As a chef based out of California, El Guzzi shares mainly [Mexican recipes with an American twist](https://www.trendhunter.com/trends/taco-recipe-kits-1). A few of these dishes include tortilla soup, churros, lasagna and even "Horchata Reloaded." Just in time for the onset of colder weather, El Guzzi also released a recipe for a homemade pumpkin spice latte.

As it stands, the El Guzzi YouTube channel is approaching nearly 800,000 subscribers. For his non-Spanish speaking viewers, El Guzzi also runs an English version of his channel by the name of 'WeGrubbin.'

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 6% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Online Cooking Channels:** The rise of YouTube cooking channels like El Guzzi presents opportunities for innovative online cooking platforms and recipe-sharing apps.
- **Mexican-american Fusion Cuisine:** The popularity of El Guzzi's Mexican recipes with an American twist indicates a demand for more Latin-American fusion dishes, creating opportunities for restaurants and food delivery services.
- **Multilingual Food Media:** The success of El Guzzi's English version channel, 'WeGrubbin,' highlights the potential for multilingual food media platforms that cater to diverse audiences and cultures.

### Where This Applies

- **Online Cooking Platforms:** The growth of online cooking channels like El Guzzi calls for innovative platforms that offer personalized cooking experiences, interactive tutorials, and community engagement.
- **Restaurant and Food Delivery Services:** The demand for Mexican-American fusion cuisine presents a market opportunity for restaurants and food delivery services to offer unique menu items and cater to diverse culinary preferences.
- **Language-based Media Platforms:** The need for multi-language food media platforms, inspired by the success of El Guzzi's English channel 'WeGrubbin,' opens doors for innovative media companies that can bridge language barriers and promote cultural exchange.

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