# Sliding Cheese Wheel Packaging The 'El Corazon' Cheese Packaging Maintains Freshness By Michael Hemsworth | Published 2020-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/el-corazon-cheese-packaging References: [yankodesign](https://www.yankodesign.com/2020/02/18/this-packaging-design-knows-the-heart-of-every-cheese-lover/) & [smaac.nl](https://smaac.nl/) The 'El Corazon' cheese packaging is a different kind of container for the dairy product that aims to transform the user experience and also help enhance the overall freshness during storage. The packaging is used with the [old Amsterdam cheese](https://www.trendhunter.com/trends/softripened-goat-cheese) and features a sliding design that holds a [wheel of the product](https://www.trendhunter.com/trends/artisanal-cheese-boxes) within that can be accessed by shifting the circular window section. This works to showcase the product, while also enabling it to be easily accessible for serving on an individual basis or when guests are over for a visit. The conceptual 'El Corazon' cheese packaging is the design work of Mike Broekman, Erik Veenstra and Smaac Agency, and was prototyped using SolidWorks, CAD and 3D printing. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** The 'El Corazon' cheese packaging presents an opportunity for sustainable packaging solutions, providing an alternative to traditional plastic containers. - **Enhanced User Experience:** The sliding design of the 'El Corazon' cheese packaging offers an improved user experience, making it easier to access and serve the product. - **Creative Product Display:** The circular window section of the 'El Corazon' cheese packaging allows for an innovative and visually appealing way to showcase the product. ### Who This Affects Most - **Food Packaging:** The 'El Corazon' cheese packaging highlights the potential for disruptive innovation in the food packaging industry by introducing a unique design that enhances freshness and convenience. - **Dairy Industry:** The 'El Corazon' cheese packaging presents an opportunity for the dairy industry to differentiate their products and improve customer experience through creative and functional packaging solutions. - **Product Design:** The design process of the 'El Corazon' cheese packaging, utilizing SolidWorks, CAD, and 3D printing, demonstrates the potential for disruptive innovation in the field of product design. ## Related on Trend Hunter - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Portion-Specific Cheese Packaging Innovations](https://www.trendhunter.com/trends/ulma.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md)