# Digital Fashion NFTs Eckhaus Latta Launches Its Inaugural NFT Collection, 'EL 10' By Niko Pajkovic | Published 2022-03-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/el-10 References: [hypebeast](https://hypebeast.com/2022/3/eckhaus-latta-nft-collection-info) [Eckhaus Latta](https://www.trendhunter.com/trends/moodboardinspired-shopping), a boutique American fashion label, has teamed up with the socially conscious cryptocurrency Ponyo Impact to launch its inaugural [NFT](https://www.trendhunter.com/trends/nft-collection2) collection dubbed 'EL [10](https://www.trendhunter.com/trends/cuktech).' The new digital-only fashion capsule also serves to celebrate the brand's 10th anniversary. The new collection features a range of collectible NFTs, which feature 3D animations of ten real-life Eckhaus Latta looks taken directly from the brand's archives. The NFTs were created by the Seoul-based artist Leeseongil, who gave the digital models an alien-like quality by playing with their hairstyles, skin tones, eye colors, and more. In addition, the models are shown wearing the Eckhaus Latta pieces amidst a variety of dreamscape backgrounds, which were created by New York-based photographer KangHee Kim. According to co-founder and designer Mike Eckhaus, deciding what pieces to include in the collection was a difficult and deeply personal undertaking. "For us, it was trying to figure out pieces and looks that felt important to us on a personal level and what felt also Eckhaus Latta. It was an interesting editing process and thinking of how to have it be a mix of different things that we have explored over the past 10 years within our collections,” explained Eckhause in a recent press statement. Image Credit: Eckhaus Latta ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Digital Fashion Nfts:** The intersection of high fashion and blockchain technology presents an opportunity for creating unique and collectible digital fashion items. - **NFT Collectibles:** The trend of creating unique, one-of-a-kind items as NFTs presents new opportunities for creating and selling collectibles with scarcity and authenticity. - **Virtual Fashion:** The trend of creating virtual fashion not limited by physical constraints presents an opportunity for fashion designers and artists to explore new creative avenues for self-expression. ### Industries Being Reshaped - **High Fashion:** The high fashion industry may explore the use of NFTs to create unique digital fashion items as a new revenue stream and avenue for creative expression. - **Art & Collectibles:** The art and collectibles industry can leverage the trend of NFTs to create and sell unique, one-of-a-kind items with authenticity and scarcity to collectors around the world. - **Blockchain & Cryptocurrency:** The blockchain and cryptocurrency industry is at the center of the NFT trend, providing the technological infrastructure for creating, buying, and selling unique digital items as assets. ## Related on Trend Hunter - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Crypto-Luxury Fashion Pop-Ups](https://www.trendhunter.com/trends/collection-01s.md) - [Holiday NFT Wearables](https://www.trendhunter.com/trends/timecapsule-nft.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md)