# Satisfying All-Season Ice Creams These New Ekselence Ice Creams Come in Six Varieties By Michael Hemsworth | Published 2021-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ekselence-ice-cream References: [foodbev](https://www.foodbev.com/news/food-unions-ekselence-unveils-new-range-of-ice-cream-flavours/) & [foodunion](https://foodunion.com/brands/ekselence-2)  Ice cream is no longer a treat reserved for summertime consumption, which is being made increasingly evident with new varieties being launched like these Ekselence ice creams. The ice creams come in [six new varieties](https://www.trendhunter.com/trends/ice-cream-variety-packs) including Peanut Butter Crunch, [Pumpkin Spice Latté](https://www.trendhunter.com/trends/hagendazs-pumpkin-spice), Vanilla & Chocolate With Cookie Dough, Milk Souffle, Vanilla & Chocolate Cookies And Banana & Chocolate. The products will be launching nationwide in Latvia in 0.5-liter cardboard tubs as well as one-liter packaging, depending on the flavor. [Food Union](https://www.trendhunter.com/trends/pols-snow-peaks) Ice Cream Brand Manager Sandra Usacheva commented on the new Ekselence ice creams saying, "These all-season ice-creams use world-class ingredients and tap into consumer desires for winter treats. Ekselence delivers a rich experience that ice-cream and dessert enthusiasts alike can appreciate in the warmth of one’s home…” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **All-season Ice Creams:** There is an opportunity for ice cream makers to create unique flavors that cater to all seasons. - **Winter Treats:** There is potential for ice cream makers to innovate new winter-themed treats to tap into consumer desires for winter treats. - **High-quality Ingredients:** There is an opportunity for ice cream makers to use high-quality ingredients in their products to set themselves apart from competitors. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of ice cream being consumed year-round and innovate new flavors and products to cater to this trend. - **Retail:** Retailers can offer these all-season ice creams in their stores to cater to consumers' desire for winter treats. - **Packaging:** There is potential for packaging companies to innovate new packaging designs that cater to ice cream being consumed year-round and for all seasons. ## Related on Trend Hunter - [Wintery Holiday Ice Creams](https://www.trendhunter.com/trends/publix-ice-cream.md) - [All-Season Ice Creams](https://www.trendhunter.com/trends/hudsonville-ice-cream-products.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md) - [Snow-Inspired Ice Cream Bites](https://www.trendhunter.com/trends/pols-snow-peaks.md) - [Artisanal Seasonal Ice Creams](https://www.trendhunter.com/trends/fall-flavor-ice-creams.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Cost-Conscious Frozen Treats](https://www.trendhunter.com/trends/summer-edition-ice-creams.md) - [Regenerative Ingredient Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md)