# Refillable Stainless Steel K-Cups The Ekobrew Elite Cup is Environmentally Consious By Meghan Young | Published 2014-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ekobrew-elite-cup References: [ohgizmo](http://www.ohgizmo.com/2014/01/20/single-serve-brewers-expensive-and-wasteful-not-so-with-the-ekobrew-a-reusable-stainless-steel-k-cup-for-keurig-brewers/) & [amazon](http://www.amazon.com/gp/product/B00859FH7O?tag=trenhunt0f-20) Coffee brewers such as Keurig or Tassimo machines may have brought gourmet beverages a step closer into the home, but their single-serve status rubs many people the wrong way; that can all change with the Ekobrew Elite Cup. The Ekobrew Elite Cup is a stainless steel version of the plastic container, which allows it to be used over and over again. Not only will people be able to save money by visiting their kitchen more often that their local Starbucks, the Ekobrew Elite Cup ensures that they are more environmentally conscious as they do so as well. There is also no need to remove the Keurig filter holster. A person simply fillss the Ekobrew Elite Cup, places it in their machine and it brews normally. It is 100 percent BPA/lead free. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 47% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Coffee Pods:** Keurig and Tassimo machine users can refill reusable stainless steel K-Cups to save money and be environmentally conscious. - **Sustainable Coffee Brewing:** The Ekobrew Elite Cup offers a more sustainable way of making coffee without sacrificing quality or convenience. - **Plastic Reduction in Coffee Making:** Using stainless steel K-Cups like Ekobrew Elite Cup can help in reducing plastic waste generated by single-use coffee pods. ### Sectors Adopting This - **Coffee Retail:** Coffee retailers can sell refillable stainless steel K-Cups like Ekobrew Elite Cup as a sustainable option to single-use plastic coffee pods. - **Kitchenware Manufacturing:** Kitchenware manufacturers can explore the production and marketing of refillable stainless steel K-Cups that are compatible with popular coffee brewing machines. - **Sustainability Consulting:** Sustainability consulting businesses can advise coffee makers on how to offer more sustainable options to their customers, such as refillable stainless steel K-Cups. ## Related on Trend Hunter - [Grinder-Equipped Coffee Makers](https://www.trendhunter.com/trends/singleserve-coffeemaker.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [At-Home Coffee Pod Makers](https://www.trendhunter.com/trends/coffee-pod-maker.md) - [Advanced Pod-Free Coffee Makers](https://www.trendhunter.com/trends/podfree-coffee-maker.md) - [Convenience-Focused Coffee Machines](https://www.trendhunter.com/trends/coffee-grinder-and-brewer.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md) - [Universal Compatibility Coffee Makers](https://www.trendhunter.com/trends/hibrew-h6-coffee-maker.md)