# Gridded Immersive Retail Experiences Studio Lotus Designs the New Ekaya Banaras Retail By Amy Duong | Published 2024-01-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ekata-banaras References: [design-milk](https://design-milk.com/studio-lotus-takes-guests-through-an-immersive-retail-experience/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_170628893064310&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lruwbc1b0100x1tt000ULhq7wnczp&loc=https%3A%2F%2Fdesign-milk.com%2Fstudio-lotus-takes-guests-through-an-immersive-retail-experience%2F&v=1&out=https%3A%2F%2Fstudiolotus.in%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Ekaya%20Ahmedabad%20by%20Studio%20Lotus%20Exudes%20Textile%20Craftsmanship&txt=%3Cstrong%3EStudio%20Lotus%3C%2Fstrong%3E)  New Delhi-based design firm [Studio Lotus](https://www.trendhunter.com/trends/frame-store) creates a unique [retail experience](https://www.trendhunter.com/trends/d142) with the newest Ekaya Banaras store location in the western state of Gujarat in India. The most defining feature of the store is the modular gridwork which forms an intricate visual. To do so, it uses brass piping and textile materials that can be used throughout the interior. The immersive gridded design serves various purposes including showcasing apparel or as a medium to [display art installations](https://www.trendhunter.com/trends/apoc-london). The interwoven pipes allow the guests to navigate throughout the store and layer the environment all the way from the window to the end of the store, weaving throughout the location to see the bridal sarees by the brand. Image Credit: Studio Lotus ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 27% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Modular Gridwork:** The use of modular gridwork in retail spaces offers disruptive innovation opportunities in creating immersive and visually stunning experiences for customers. - **Textile Materials:** The incorporation of textile materials in store design provides disruptive innovation opportunities for showcasing products and creating unique atmospheres. - **Art Installations:** The integration of art installations in retail spaces presents disruptive innovation opportunities in merging art and commerce to enhance customer experiences. ### Industries Being Reshaped - **Retail Design:** The retail design industry can explore disruptive innovation opportunities by incorporating modular gridwork and textile materials to create immersive and visually appealing store experiences. - **Fashion Retail:** Fashion retailers can leverage disruptive innovation opportunities by incorporating modular gridwork and art installations to engage customers and create unique brand experiences. - **Interior Design:** The interior design industry can explore disruptive innovation opportunities by utilizing textile materials and integrating art installations to transform retail spaces into immersive and visually stunning environments. ## Related on Trend Hunter - [Temple-Inspired Striking Galleries](https://www.trendhunter.com/trends/abin-design-studio.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Steel Lighting Grid Interiors](https://www.trendhunter.com/trends/miss-sixty-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Exposed Concrete Factory Structures](https://www.trendhunter.com/trends/mallcom-factory.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md)