# Tired Traveler Lookbooks The EK by New Era Spring/Summer 2011 Collection Highlights Refined Hats By Michael Hines | Published 2011-04-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ek-by-new-era References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/30/ek-by-new-era-springsummer-2011-lookbook/) A delayed flight doesn't look so bad after seeing the EK by New Era Spring/Summer 2011 lookbook. EK and New Era have teamed up to create a line of hats that are bringing the old-school back. New Era is known primarily for creating [fitted sports hats](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era) that are extremely comfortable but not very refined. The EK by New Era Spring/Summer 2011 collection is full of cabbie hats and fedoras that manage to toe the fine line between refined retro and vintage hipster-chic. The clothing in the lookbook was provided by the likes of SOPHNET, Steven Alan, hobo and Waste(twice), and there are definitely a few staple pieces that stand out throughout the series. If you're on the prowl for a [new summer hat](https://www.trendhunter.com/trends/rc-9fifty-cap-collection), be sure to check out the EK by New Era Spring/Summer 2011 collection. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 31% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Hats:** The rise of vintage and retro-inspired hats is a trend that can be leveraged by designers and manufacturers to create unique and stylish headwear options. - **Collaborations for Unconventional Designs:** Collaborations between fashion brands and designers, particularly between sportswear brands and high-end fashion designers, offer opportunities to create unconventional designs that appeal to wider audiences. - **Nostalgia Marketing:** Leveraging nostalgia with retro-themed marketing campaigns can be an effective way to capture the attention and loyalty of consumers, particularly for vintage-inspired products like the EK by New Era Spring/Summer 2011 collection. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend of vintage-inspired hats, collaborating with suppliers and designers to create unique headwear options. - **Sportswear:** Sportswear manufacturers can tap into the trend of unconventional collaborations and partner with fashion designers to create cross-genre apparel that appeals to wider audiences. - **Marketing:** Marketers can explore the concept of nostalgia marketing, leveraging vintage-themed campaigns to promote products that evoke feelings of nostalgia among consumers. ## Related on Trend Hunter - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Anime-Inspired Baseball Hats](https://www.trendhunter.com/trends/studio-ghibli-1.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Curated Football Club Headwear](https://www.trendhunter.com/trends/liverpool-fc-3.md) - [Utility Style Capsules](https://www.trendhunter.com/trends/a-society-x-new-era.md) - [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md) - [Vintage-Inspired Elevated Accessories](https://www.trendhunter.com/trends/every-other-thursday-1.md)