EJDER's Editorial Centers on Youth and Streetwear

 - Apr 2, 2018
References: ejderforlife & hypebeast
London-based retail label EJDER recently released its latest editorial entitled 'WAVE CULTURE' for Spring/Summer 2018. The editorial surrounds the concept of the relation between streetwear and youth -- dialing in on an understanding of how sportswear elements can blend together with non-sports related fashion. EJDER turned its attention towards technical apparel created by designers who don't specialize in sportswear.

There is a pattern of technical fabrics being used, as well as large-fitting silhouettes and tactical bagging. To further capture the idea of an athletic inspiration, the new editorial delivers blurred visuals. Some of the standout brands that the retailer showcases include: Nike, AMBUSH, MISBHV and M+RV NOIR. All of the pieces featured in the editorial are available for purchase online at EJDER.