# Naughty Wallet Ads The EIS.de Campaign Alludes to a Woman's Private Parts By Meghan Young | Published 2014-10-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/eisde References: [designtaxi](http://designtaxi.com/news/370200/Naughty-Print-Ad-Likens-A-Wallet-To-A-Vagina/) & [eis.de](http://www.eis.de/) The EIS.de ad campaign is not something that is meant for all eyes. After all, EIS.de is a Germany [online sex shop](https://www.trendhunter.com/trends/inside-shop) filled with sex toys for adults who want love to experiment or simply want to spice things up in the bedroom. Yet often that costs a pretty penny. The EIS.de website makes things a lot more affordable and promotes this in an appropriately [naughty way](https://www.trendhunter.com/trends/goodwipes-launched). Tapping Jung von Matt, an [ad agency](https://www.trendhunter.com/trends/mwcurated) based in Hamburg, Germany, the EIS.de campaign takes on a questionable appearance. It features a pink wallet and 10 euro bill that is opened in a way to look like a vagina. It reads, "Make love for less." The EIS.de campaign will definitely capture the attention of prospective shoppers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Provocative Advertising:** Brands using provocative advertising to capture the attention of potential customers. - **Affordable Sex Toys:** Online sex shops promoting affordable sex toys for experimentation and novelty. - **Sex-positive Marketing:** Marketing that takes a sex-positive approach to promoting adult products and services. ### Where This Applies - **Adult Entertainment:** Companies in the adult entertainment industry are embracing provocative marketing tactics to stand out in the crowded marketplace. - **E-commerce:** Online retailers such as sex shops are leveraging innovative marketing campaigns to promote their affordable products to consumers. - **Advertising and Marketing:** Advertising and marketing industries are being disrupted by brands and companies seeking attention with provocative campaigns. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md)