# Fake Tech Dishes The QED Design eiPOTT Egg Cup Looks Like an iPod By Susan Read | Published 2009-07-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eipott-egg-cup-ipod References: [wired](http://www.wired.com/gadgetlab/2009/07/hard-boiled-hardware-the-ipod-eggcup/) & [shop.qed-design.de](http://shop.qed-design.de/product_info.php/info/p20_eiPOTT.html) Music fans and egg lovers unite! German studio QED Design brings you the eiPott: the [egg cup](https://www.trendhunter.com/trends/instant-scrambled-eggs) designed to look like how it sounds! This cute little breakfast feature mimics the [iPod](https://www.trendhunter.com/trends/tinypod)’s sleek look and comes in a variety of colors, making the eiPOTT the coolest new way to enjoy your breakfast. Other than the fact that the eiPOTT is a pretty neat idea, what I love about it, is the great marketing campaign it’s leading. While iPod is not (yet) selling eggs, eiPOTT has no reservations about paying homage to its [Apple](https://www.trendhunter.com/trends/nothing-npod) advertising parentage. The result makes me want to start hard-boiling eggs while dancing around my kitchen to vintage Prince tracks. Cross-marketing has never tasted so good! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Breakfast Accessories:** Opportunity for companies to create unique and fun breakfast products that pay homage to iconic tech designs. - **Cross-marketing Campaigns:** Opportunity for brands to collaborate and create innovative marketing strategies that bridge different industries. - **Tech-inspired Home Decor:** Opportunity for designers to create home decor items that resemble popular tech gadgets to appeal to tech-savvy consumers. ### Where This Applies - **Food & Beverage:** Opportunity for food companies to introduce creative and visually appealing breakfast accessories to enhance the dining experience. - **Marketing & Advertising:** Opportunity for marketing agencies to develop cross-industry collaborations and leverage unique product designs for effective brand promotion. - **Home Decor:** Opportunity for home decor companies to tap into the tech-inspired trend and offer consumers innovative, eye-catching decor pieces for their homes. ## Related on Trend Hunter - [User-Friendly Egg Cookers](https://www.trendhunter.com/trends/eggbath.md) - [Fan-Made Digital Audio Players](https://www.trendhunter.com/trends/nothing-npod.md) - [Easter-Themed Kitchen Collections](https://www.trendhunter.com/trends/easterthemed-kitchen.md) - [Smartwatch-Turned Nostalgic Handheld](https://www.trendhunter.com/trends/tinypod.md) - [Egg-Shaped Meditation Timers](https://www.trendhunter.com/trends/donha-egg.md) - [Computer-Inspired Coffee Makers](https://www.trendhunter.com/trends/apple-drip.md) - [Nostalgic Timeless Click Devices](https://www.trendhunter.com/trends/ipod-classic-fidget.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [Minimalist Experimental Egg Racks](https://www.trendhunter.com/trends/experimental-egg-racks.md)