# Fresh Baked Bagel Retailers Einstein Bros. Bagels Has Teamed Up with Walmart to Sell to Consumers By Colin Smith | Published 2022-01-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/einstein-bros-bagels References: [qsrmagazine](https://www.qsrmagazine.com/news/einstein-bros-bagels-brings-product-3500-walmart-stores) & [einsteinbros](https://www.einsteinbros.com/?a)  [Einstein Bros. Bagels](https://www.trendhunter.com/trends/maplehouse-egg-sandwich), the United States-based bakery famous for its variety of freshly baked artisan bagels, has announced a new partnership with [Walmart](https://www.trendhunter.com/trends/everything-bagel-mac-cheese) for retail expansion. This new collaboration will allow Einstein Bros. Bagels to deliver its range of [flavorful, quality bagels](https://www.trendhunter.com/trends/protein-bagels) to supermarket shelves for consumers to enjoy at home. For the first set of flavors, the company is selling 'Everything,' 'Cinnamon Raisin,' 'Plain,' and 'Asiago' bagels, which are some of its most popular selections. As for why consumers would opt to purchase these bagels over the existing competitors, Einstein Bros. Bagels has ensured that its products are not overcooked, are not dried out or frozen, and contain no preservatives, colors, or artificial flavors. This means that this partnership with Walmart delivers bakery-quality bagels to consumers at convenient locations and at affordable prices. Image Credit: Einstein Bros. Bagels ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Artisan Bagels Retail Expansion:** Bagel bakeries can team up with large retailers to reach a massive audience of convenience-seeking customers. - **Preservative-free Products:** Companies can gain a competitive advantage by offering preservative-free and all-natural products that cater to health-conscious consumers. - **Convenient Home Consumption:** Food companies can increase sales by creating partnerships to allow for convenient home consumption of their products. ### Industries Being Reshaped - **Bakery:** Bakeries can expand their reach by partnering with retailers to deliver their freshly baked products to consumers outside of their traditional stores. - **Supermarket/retail:** Large retailers can benefit from partnerships with artisanal food companies by offering consumers unique and high-quality products that are not typically available at their stores. - **Health Food:** Preservative-free and all-natural food products are becoming increasingly popular in the health food industry, and companies can take advantage of this trend by offering such products. ## Related on Trend Hunter - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Frozen Sweet Bagels](https://www.trendhunter.com/trends/wakenbagel.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Group-Friendly Breakfast Boxes](https://www.trendhunter.com/trends/good-for-groups.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Frozen Par-Baked Bagels](https://www.trendhunter.com/trends/par-baked-frozen-bagels.md) - [Restaurant Chain-Branded Baked Goods](https://www.trendhunter.com/trends/panera-brands.md) - [Celebratory Sandwich Promotions](https://www.trendhunter.com/trends/einstein-bros-bagels-national-bagel-day.md) - [Autumnal Festival Bagel Menus](https://www.trendhunter.com/trends/oktoberfest-menu.md)