# Bagel-Like Breakfast Burritos The Einstein Bros. Bagelrito is Wrapped in Bagel Dough By Michael Hemsworth | Published 2019-10-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/einstein-bros-bagelrito References: [brandeating](https://www.brandeating.com/2019/10/einstein-bros-tests-new-bagelrito.html) & [einsteinbros](https://www.einsteinbros.com) The Einstein Bros. Bagelrito is being test marketed by the brand as a new mashup menu item that will offer patrons a convenient way to fuel up in the morning. The menu item consists of two cage-free eggs paired with thick-cut bacon, three kinds of cheeses, turkey sausage, has browns, green chilies and salsa. The [breakfast burrito](https://www.trendhunter.com/trends/homestyle-breakfast-burritos) is wrapped in a flour tortilla before being wrapped in an [Asiago bagel dough](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich) before being baked to deliver a bagel-like flavor profile in a highly convenient format. The Einstein Bros. Bagelrito is being tested by the brand at five locations in Denver for a limited time with guests who try one on October 18 and fill out a survey receiving a [free egg sandwich](https://www.trendhunter.com/trends/doublestack-egg-sandwich) on their next visit. Image Credit: Einstein Bros. Bagels ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Hybrid Foods:** The popularity of hybrid foods continues to rise, creating opportunities for unique flavor combinations and convenience for busy consumers. - **Novelty Breakfast Items:** Innovative breakfast items, such as the Bagelrito, can attract new customers and provide a competitive edge for restaurant chains. - **Convenient Breakfast Options:** The demand for on-the-go breakfast options will continue to increase, creating opportunities for businesses to provide convenient, yet satisfying meals for consumers. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can capitalize on the demand for convenient breakfast options by introducing unique menu items like the Bagelrito to attract busy consumers. - **Bakery Industry:** Bakeries can offer a variety of breakfast pastries, hybrid foods, and convenient breakfast options to attract consumers looking for tasty, on-the-go breakfast options. - **Food Delivery Industry:** The growing demand for convenient breakfast options creates opportunities for food delivery services to partner with restaurants and deliver breakfast items to consumers' doorsteps. ## Related on Trend Hunter - [Chorizo-Filled Breakfast Burritos](https://www.trendhunter.com/trends/chorizo-breakfast-burrito.md) - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Tortilla-Wrapped Breakfast Dishes](https://www.trendhunter.com/trends/breakfast-borito.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md) - [Group-Friendly Breakfast Boxes](https://www.trendhunter.com/trends/good-for-groups.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Convenient QSR Breakfast Burritos](https://www.trendhunter.com/trends/roy-rogers-breakfast-burrito.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md)