# Dazzling E-Ink Installations The 'Dazzle' Installation Shows Off Custom E-Ink Installations By Rahul Kalvapalle | Published 2017-09-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eink References: [newatlas](http://newatlas.com/eink-san-diego-airport-ueberal-prism/51354/) & [sandazzle.porternovelli](http://sandazzle.porternovelli.com/) Travelers looking to rent cars at the San Diego International Airport in the coming weeks will be treated to a truly spectacular e-ink installation, dubbed Dazzle, that well and truly lives up to its name. This particular e-ink installation showcases Massachusetts-based E Ink Corporation 's Prism technology, which adapts electronic ink displays specifically for architectural purposes. This eye-catching installation is situated on the massive facade of the airport's car rental building, and uses over 2,000 panels to display animated e-ink displays created by artists. With an ability to display both static and dynamic designs, the Dazzle installation functions as a surefire way for the wonders of customizable e-ink display to be showed to the public, and functions as a memorable and effective advertising effort for the E Ink Corporation. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customizable E-ink Displays:** Opportunity for businesses to create unique and dynamic advertising displays using customizable e-ink technology. - **Architectural Applications of E-ink:** Potential for e-ink technology to be integrated into architectural designs, creating visually stunning and interactive environments. - **Massive E-ink Installations:** Rise of large-scale e-ink installations as a captivating and memorable way to engage audiences. ### Who This Affects Most - **Advertising:** E-Ink technology offers new opportunities for advertisers to create eye-catching and engaging displays. - **Architecture:** Architects can incorporate e-ink technology into buildings and structures to create visually striking and interactive environments. - **Art:** Artists can leverage e-ink installations to showcase their work in a unique and attention-grabbing way. ## Related on Trend Hunter - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [Full-Color ePaper Displays](https://www.trendhunter.com/trends/e-ink.md) - [Chromatic E-Ink Marketing Posters](https://www.trendhunter.com/trends/sharp-eposters.md) - [Ultra-Responsive ePaper Displays](https://www.trendhunter.com/trends/epaper-displays.md) - [E-Ink Modern Smart Screens](https://www.trendhunter.com/trends/bloomin8-eink-canvas.md) - [Power-Free Retail Displays](https://www.trendhunter.com/trends/philips-tableaux-5150i.md) - [Discreet Digital Art Displays](https://www.trendhunter.com/trends/paperless-paper-7inch-e-ink-frame.md) - [Full-Color E-Ink Artwork Displays](https://www.trendhunter.com/trends/arpobot-bloomin8.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md)