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# Colorful E-Ink Displays
This Newly Simplified E-Ink Display Delivers Full Color Resolution

By Michael Nieto | Published 2014-01-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/eink-display
References: [gizmodo](http://gizmodo.com/these-low-power-lcd-displays-work-like-e-ink-to-prolong-1501024252) & [j-display](http://www.j-display.com/english/news/2014/20140109.html)

A Japanese company has developed a simple black and white e-ink display on items that is typically used for [Kindle](https://www.trendhunter.com/trends/colorsoft) readers.

This low resolution display has the ability to save battery life but also deliver vibrant colors. This company promises fantastic battery by emulating many of the tricks that e-ink displays employ. The newly-developed scattering layer makes it highly reflective and visible without the need for a backlight that can often consume battery life.

The unique Memory-In-[Pixel](https://www.trendhunter.com/trends/inkreader)—or MIP—structure of these new LCDs allow them to display a static image indefinitely without the need for additional power to be generated. This new e-ink display can provide a decent viewing experience but will save your power in the long run after continuous use for most display screen products.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Colorful E-ink Displays:** E-Ink displays now offer full-color capability without sacrificing battery life.
- **Low-power Static Lcds:** Memory-In-Pixel (MIP) technology allows LCDs to display a static image indefinitely without additional power consumption.
- **Battery Saving Display Technology:** Companies are developing innovative display technologies to save battery life without compromising functionality or visual appeal.

### Where This Applies

- **Consumer Electronics:** The consumer electronics industry will benefit from low-power display technologies that provide improved battery life for a range of products.
- **E-reader Industry:** Manufacturers in the e-reader industry could use this new e-ink display to offer full-color capabilities to customers without sacrificing battery life.
- **Automotive Industry:** The automotive industry can benefit from low-power display technologies in their vehicle infotainment systems, which require battery-efficient solutions in order to minimize carbon emissions.

## Related on Trend Hunter

- [Ultra-Responsive ePaper Displays](https://www.trendhunter.com/trends/epaper-displays.md)
- [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md)
- [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md)
- [Low-Energy Colorful Electronic Paper](https://www.trendhunter.com/trends/eskin-anycolor.md)
- [Vibrant Low-Power eReaders](https://www.trendhunter.com/trends/pocketbook-viva-ereader.md)
- [E-Ink Modern Smart Screens](https://www.trendhunter.com/trends/bloomin8-eink-canvas.md)
- [Color E-Ink E-Readers](https://www.trendhunter.com/trends/onyx-boox.md)
- [Chromatic Paper-Like Displays](https://www.trendhunter.com/trends/tcl-nxtpaper-40.md)
- [Low-Power Marketing Displays](https://www.trendhunter.com/trends/samsung-epaper-emdx.md)