# Totem-Branded Treats Einem Chocolate Packaging Adds Spirit to Sweetness with Three Cute Creatures By Amelia Roblin | Published 2012-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/einem-chocolate-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/07/einem-chocolate-packaging.html) & [eighteenninetyone](http://eighteenninetyone.co.uk/) What can make [scrumptious cocoa products](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) even more appealing? An endearing appearance with a bit of personality, just as Einem Chocolate packaging has. Designer Julia Agisheva chose to go down the path of expressing the natural quality of the decadent confectionery by using [one of three animals](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) to decorate the [small dispenser-style boxes](https://www.trendhunter.com/trends/redesigned-retail-packaging). A polar bear, a squirrel and a rooster have been printed around the entire perimeter of each tiny carton, complete with a pair of pointed ears to accommodate the wrapper of each individual piece inside. Spirit was what Julia wished to infuse in her brand identity concept so she rendered each creature in a stylized fashion. Einem Chocolate packaging thus assumes the image of teeny tiny totem poles. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 27% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Animal-themed Packaging Designs:** Incorporate the use of animals to creatively and uniquely brand products. - **Stylized-character Design:** Create brand identity concepts that infuse spirit and character using stylized characters. - **Dispenser-style Packaging:** Innovate packaging design by using dispenser-style packaging that can cater to individual consumption needs. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can benefit from using innovative and multiple-use packaging designs. - **Design Industry:** The design industry can explore incorporating the use of stylized characters to create brand identity concepts. - **Food and Beverage Retail Industry:** The food and beverage retail industry can adopt dispenser-style packaging to cater to individual consumption needs. ## Related on Trend Hunter - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Animal-Shaped Chocolate Treats](https://www.trendhunter.com/trends/hames-solid-milk-chocolate-shapes.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md)