# Curious Organic Fashion Eileen Fisher is a Sustainable and Social Style Brand By Social Business Editor | Published 2014-05-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/eileen-fisher References: [twitter](https://twitter.com/eileenfisher) & [eileenfisher](http://www.eileenfisher.com/) Eileen Fisher isn't just any fashion label. It's one of the rare style brands that is able to present a highly covetable aura while at the same time is committed to a number of social and environmental standards like organic and sustainable fibers, fair trade and Bluesign certifications. Eileen Fisher is a very fashion-forward brand that is one of those rare clothing companies that creates designs that both mother and daughter could -- and would -- share. Oh, and don't forget to check out the social enterprises [Instagram](https://www.trendhunter.com/trends/small-business-month) account. It's a phantasmagoric mix of inspiration and knowledge. **Contact Information** Eileen Fisher [website](http://www.eileenfisher.com/) Eileen Fisher on [Facebook](https://www.facebook.com/EILEENFISHERNY) Eileen Fisher on [Twitter](https://twitter.com/eileenfisher) Eileen Fisher on [YouTube](https://www.youtube.com/user/EileenFisherInc) Eileen Fisher on [Instagram](http://instagram.com/eileenfisherny) Eileen Fisher on [Pinterest](https://www.pinterest.com/eileenfisherny/) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** The trend towards sustainable fashion presents an opportunity for brands to align with environmental and social standards, like organic fibers and fair trade practices. - **Multi-generational Design:** The rise in multi-generational design allows fashion brands to create clothing that appeals to both mothers and daughters, expanding their target market. - **Social Media Inspiration:** With the growing popularity of social media platforms like Instagram, there is an opportunity for fashion brands to curate inspiring content and engage with their audience. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can capitalize on the sustainable fashion trend, incorporating organic and sustainable fibers into their designs. - **Retail and E-commerce:** The rise in multi-generational design opens up opportunities for retail and e-commerce companies to target a wider range of customers and boost sales. - **Social Media Marketing:** The popularity of social media platforms like Instagram creates opportunities for social media marketing agencies to collaborate with fashion brands and create engaging content. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md)