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# Director-Designed Wool Luggage
Eiichiro Homma and Spike Jonze Explore Wool Materials

By Amy Duong | Published 2018-11-06 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/eiichiro-homma
References: [hypebeast](https://hypebeast.com/2018/11/spike-jonze-nanamica-the-north-face-purple-label-luggage-collection) & [nanamica](https://nanamica.com/)

Eiichiro Homma works in collaboration with Spike Jonze on a new [travel collection](https://www.trendhunter.com/trends/carryon-x-core-collection) for the sub-label [THE NORTH FACE PURPLE](https://www.trendhunter.com/trends/the-north-face-purple-label-japan). The collection is comprised of two pieces in total and the inspiration behind the baggage is drawn from Jonze's recent collaborative work with the brand. The duo recently launched apparel that explores [classic wool check fabric materials](https://www.trendhunter.com/trends/beams-and-the-north-face).

The new series features the 'Shuttle Roller' and the '3Way Bag,' both of which are constructed from an original check design textile. The original material is made by PARA, an Italian textile brand and the color palette explores blue, green, red, black, and white. The collection is set to drop on November 10th at nanamica store locations in Japan and at global retail locations.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Wool Materials in Fashion:** Disruptive innovation opportunity: Exploring new ways to incorporate wool into fashion design for unique and sustainable products.
- **Collaborative Design Projects:** Disruptive innovation opportunity: Partnering with artists and directors to create innovative collections that merge fashion and art.
- **Original Check Textile:** Disruptive innovation opportunity: Developing new textile designs and patterns that offer a fresh take on classic check fabric materials.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Using innovative materials and collaborative designs to create fashion collections that stand out in the market.
- **Textile Manufacturing:** Disruptive innovation opportunity: Creating unique and original textile designs that offer new possibilities for fashion and lifestyle products.
- **Art and Design:** Disruptive innovation opportunity: Exploring the intersection between art and fashion through collaborative projects that push the boundaries of creativity.

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