# Ultra-Premium Celebrity Tequilas Eight Reserve by 818 Tequila is an Ultra-Premium Añejo Reserve By Laura McQuarrie | Published 2022-08-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eight-reserve-by-818 References: [prnewswire](https://www.prnewswire.com/news-releases/818-tequila-announces-launch-of-eight-reserve-by-818-301608606.html) & [drink818](http://www.drink818.com) Eight Reserve by 818 expands Kendall Jenner's award-winning [818 Tequila](https://www.trendhunter.com/trends/818-tequila) brand to new consumers with an [ultra-premium Añejo Reserve](https://www.trendhunter.com/trends/trending-spirits). Soon to be available, this new product was developed in Mexico and it shares a taste of a blend of one-year-old Añejo and extra Añejos as old as eight years. This combination is said to create "a level of complexity, softness and depth rarely experienced in tequila." The special liquid is presented in packaging that matches its standout formula and flavor; the [handmade ceramic decanter](https://www.trendhunter.com/trends/tequila-collection) boasts a figure eight design that tells the story of the brand and conveys "infinite tequila enjoyment." Eight Reserve will be coming to New York, Texas, Florida, Nevada, Illinois and California first before making its way to other states by year-end. Image Credit: Thibaut Grevet, Travis Rathbone ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 95% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-premium Spirits:** The trend of developing ultra-premium spirits products is growing, providing opportunities for innovative blends and unique packaging designs. - **Celebrity Endorsements:** Celebrity endorsements add value to spirits brands, creating opportunities for collaborations and unique product launches. - **Luxury Packaging:** Luxury packaging designs are becoming increasingly important in the spirits industry, providing opportunities for creative and unique branding strategies. ### Sectors Adopting This - **Spirits Industry:** The spirits industry is experiencing growth in the ultra-premium category, creating opportunities for innovative products to target high-end consumers. - **Celebrity Branding:** Celebrity branding opportunities are expanding in the spirits industry, creating collaborations and unique product launches that appeal to fans. - **Packaging Industry:** The packaging industry is becoming increasingly important in the spirits industry, providing opportunities for creative and unique branding strategies that enhance product value. ## Related on Trend Hunter - [Celeb-Backed Tequila Expansions](https://www.trendhunter.com/trends/818-tequila.md) - [Widow Jane-Barreled Tequilas](https://www.trendhunter.com/trends/tequila-ocho.md) - [Uniquely Produced Premium Tequilas](https://www.trendhunter.com/trends/tequila-ochos.md) - [Celebrity-Backed Agave Bricks](https://www.trendhunter.com/trends/agave-waste.md) - [Agave Añejo Tequilas](https://www.trendhunter.com/trends/tequila-komos.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Premium Tequila Boxes](https://www.trendhunter.com/trends/mexican-artistry.md) - [Celeb-Backed Premium Tequilas](https://www.trendhunter.com/trends/teremana-aejo.md) - [Sophisticated Hybrid Tequilas](https://www.trendhunter.com/trends/avion-reserva-cristalino.md)