# Deceptive Fishy Water Bottles Ehara Created a Soy Sauce-Inspired Water Bottle By Davina Sinnatamby | Published 2014-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ehara References: [spoon-tamago](http://www.spoon-tamago.com/2014/03/05/water-bottle-made-to-look-like-a-soy-sauce-container/) & [ehara.co.jp](http://www.ehara.co.jp/) Japanese company Ehara is known for their toys. This time, they tackle the world of liquid containers with their [fish-shaped water bottles](https://www.trendhunter.com/trends/pet-paw-bottle) made to look like soy sauce containers. The company took the typical design of a Japanese soy sauce container that usually comes with bento boxes and re-scaled it to make a larger water bottle. Ehara does not suggest chugging soy sauce from the bottle, but if you use tea or juice, you could trick your friend into believing you are an extreme soy sauce enthusiast. This trickster water bottle is the ideal gift for a prankster and anyone who is bored with the conventional round shape of a [regular water bottle](https://www.trendhunter.com/trends/rare-beauty1). Clearly, Ehara is proving that even something as ordinary and normal as a water bottle can be reinvented to be something extraordinary. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Playful Water Bottles:** Opportunity for companies to create fun and quirky designs for water bottles to appeal to younger and more playful demographics. - **Deceptive Food-inspired Products:** Opportunity for companies to create food-inspired products that are not actually meant for food consumption, but add an element of surprise and humor to everyday objects. - **Personalized Water Bottles:** Opportunity for companies to offer customization options for water bottles, allowing consumers to express their individuality through their drinking vessel. ### Where This Applies - **Beverage:** Companies in the beverage industry can tap into the trend of playful and deceptive water bottles, creating innovative packaging that appeals to younger demographics. - **Gifts and Novelties:** Companies in this industry can incorporate the trend of food-inspired products into their offerings, providing consumers with unique and humorous gifts. - **Personalization:** Companies in the personalization industry can expand their product offerings to include water bottles, as customization becomes more important to consumers seeking self-expression through everyday objects. ## Related on Trend Hunter - [Limited-Edition Soy Sauce Bottles](https://www.trendhunter.com/trends/limitededition-soy-sauce.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Adorable Kitchen Collectibles](https://www.trendhunter.com/trends/kikkoman-x-hello-kitty.md) - [Japanese Art-Inspired Water Bottles](https://www.trendhunter.com/trends/kintsugi-collection.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Creative Dipping Tableware](https://www.trendhunter.com/trends/dip-sea.md) - [Portable Sauce-Dispensing Bottles](https://www.trendhunter.com/trends/ksooly-squeeze-bottle.md) - [Comforting Ketchup Bottles](https://www.trendhunter.com/trends/emotional-support-ketchup-bottle.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)