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# Ancient Egypt-Inspired Capsules
'Egyptian Lover' is Billionaire Boys Club's New Summer 2018 Line

By Amy Duong | Published 2018-04-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/egyptian-lover
References: [highsnobiety](https://www.highsnobiety.com/p/billionaire-boys-club-summer-2018/) & [bbcicecream](https://www.bbcicecream.com/)

Fashion label [Billionaire Boys Club](https://www.trendhunter.com/trends/starfield-collection) introduces its latest collection for its Global Summer 2018 range entitled 'Egyptian Lover.' The new collection draws inspiration from the cosmos of ancient Egypt, implementing an overarching theme of Egyptian astrology and mythology throughout the range. The new Egyptian Lover collection implements the culture's iconography and hieroglyphics infused with the label's signature motifs of ray guns, rocket ships, and astronauts.

The garments offered in the new capsule include bowling shirts and matching shorts, cargo shorts, field shorts, nylon jackets, and a safari-style vest. Some details that adorn the pieces are palm tree prints, [lizard camo prints](https://www.trendhunter.com/trends/lisous-empire-collection), diamond Africa camo designs, compasses, and map prints. Notably, the Egyptian deity and winged sphinx Isis also accents some of the range's pieces. The new Egyptian Lover collection is set to drop at the [EU](https://www.trendhunter.com/trends/synergistic-complex) flagship location and Billionaire Boys Club's New York City flagship store by the end of April.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Egyptian Astrology and Mythology:** Disruptive innovation opportunity: Incorporating ancient Egyptian symbols and designs into various industries, such as home decor or jewelry, could create unique and culturally rich products.
- **Heritage-inspired Fashion:** Disruptive innovation opportunity: Creating fashion lines inspired by different cultures' ancient civilizations, like Ancient Greece or Mayan, could attract niche markets and offer unique design perspectives.
- **Cosmic Theme in Fashion:** Disruptive innovation opportunity: Exploring celestial themes in fashion, such as incorporating star maps or galaxy prints, could create visually stunning and futuristic designs.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Collaborating with museums to create fashion collections inspired by historical artifacts and ancient cultures could bring together art and fashion in a unique way.
- **Home Decor:** Disruptive innovation opportunity: Introducing home decor items that feature ancient Egyptian motifs, such as patterned wallpaper or decorative statues, could appeal to consumers looking for unconventional and culturally diverse designs.
- **Jewelry:** Disruptive innovation opportunity: Designing jewelry pieces inspired by ancient Egyptian symbols and mythology, such as scarab beetle or ankh pendants, could cater to customers seeking unique and meaningful accessories.

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