# Indulgent Avian Branding Eguale Chocolate Packaging Delivers Dessert by Wing By Amelia Roblin | Published 2011-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eguale-chocolate-packaging References: [thedieline](http://www.thedieline.com/blog/2011/1/20/eguale-chocolate.html) & [ambalaj.se](http://ambalaj.se/) This [fairtrade line of delectable treats](https://www.trendhunter.com/trends/coxco-cacao) sells itself; however, the Eguale Chocolate packaging probably helps out a little. Designed to emphasize the brand's name in a bold white typeface against the black background, the [trademark flying bird](https://www.trendhunter.com/trends/vosges-hautchocolat-love-aflutter) also appears, flaunting fantastic color. With precedence on simplicity, clarity and a dash of detail, Eguale Chocolate packaging defines its mission quite well. Made by Sackeus in Sweden, the brand exists as a product of the Fairtrade Labelling Organizations. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fairtrade Branding:** Opportunities for fairtrade companies to use creative branding and packaging to differentiate themselves from competitors. - **Minimalist Packaging:** Opportunities for brands to use simple yet captivating packaging to showcase the quality of the product and win over consumers. - **Avian-themed Marketing:** Opportunities for companies in the food industry to incorporate bird-inspired branding and marketing strategies to create memorable products and experiences for customers. ### Sectors Adopting This - **Food and Beverage:** The food industry can use unique packaging and branding to attract customers to their products and stand out in a crowded market. - **Fairtrade:** Fairtrade companies can leverage their ethical practices to appeal to socially conscious consumers and differentiate themselves in the market. - **Design and Marketing:** Design and marketing firms can work with food companies to create standout branding and packaging that will help their products succeed in the market. ## Related on Trend Hunter - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md)