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# Foggy Festering Photography
Egor Shapovalov Finds Light in Darkness Through Eerily Enticing Photos

By Corinne Guirgis | Published 2011-10-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/egor-shapovalov
References: [zeutch](http://www.zeutch.com/photo/egor-shapovalov-27901) & [egorshapovalov.ru](http://egorshapovalov.ru/cv/index.html)

Possessing an element of supernatural mystique, the photographs of Egor Shapovalov are dark, yet irresistibly enticing. With each shot fitting into a greater visual story, his art is cinematic in nature, despite the sinister stillness they possess. The infinite nature of the natural world is a common theme in his work, using gaping bodies of water, grandiose skies and tunnelesque forests as stages for his captures.

The Russian photog has seen incredible success in his native land and around the world, heading up [a series of successful exhibitons](https://www.trendhunter.com/trends/all-within-the-detour), multimedia projects and even co-authoring a [photo-book](https://www.trendhunter.com/trends/still-life-1). With simple titles like 'Fog,' 'Crow,' and 'Clock' that somehow capture the essence of an entire story, Shapovalov's portfolio speaks volumes of the old adage "a picture is worth a thousand words."

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 66% | Activity: 11% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Supernatural Photography:** Disruptive innovation opportunities lie in exploring new techniques and technologies that enhance the supernatural elements in photography.
- **Cinematic Art:** There is potential for disruptive innovation in creating art that combines the visual storytelling of cinema with still photography.
- **Nature as a Stage:** Exploring innovative ways to use natural landscapes as stages for photography can lead to disruptive advancements in the field.

### Where This Applies

- **Photography:** The photography industry can embrace disruptive innovation by incorporating supernatural themes, cinematic storytelling, and the use of natural landscapes as stages.
- **Art Exhibitions:** Disruptive innovation opportunities exist in creating art exhibitions that showcase eerie and enticing photography with cinematic qualities.
- **Publishing:** The publishing industry can explore disruptive innovation by producing photo-books that capture the supernatural essence and cinematic qualities of photography.

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