# Collectible Virtual Clogs Egonlab and Crocs Collaborated on a Five-Piece NFT Collection By Laura McQuarrie | Published 2022-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/egonlab-nft References: [fashionunited.uk](https://fashionunited.uk/news/fashion/egonlab-announces-crocs-nft-collab-alongside-runway-debut/2022012060759) Genderless Parisian label Egonlab marked its inaugural runway show by launching NFTs on the peer-to-peer digital marketplace OpenSea. The AW22 collection titled Egonimati was inspired by a secret society that established a new world order based on universal happiness and a utopian vision. This newly established high-fashion house is also venturing into the world of digital fashion in partnership with [Crocs](https://www.trendhunter.com/trends/crystalstudded-clogs). The five-piece collection of non-fungible tokens shares [classic Crocs styles studded with crystals](https://www.trendhunter.com/trends/simone-rocha-2). A portion of the profits will go towards associations that provide digital technology for underserved youth. With digital creation studio Cosmic Shelter, Egonlab also launched its own immersive metaverse and a digital showroom that can be accessed via augmented reality headsets. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Virtual Fashion Collectibles:** The rise of NFTs in fashion creates an opportunity to explore the market for collectible virtual items. - **Augmented Reality Fashion Showrooms:** The use of AR headsets for digital showroom displays opens up innovative opportunities for immersive fashion experiences. - **Collaborative Fashion Partnerships:** Collaborations between high fashion and mainstream fashion brands can create innovative and disruptive offerings that appeal to new customer segments. ### Where This Applies - **Fashion:** The fashion industry can leverage NFTs to create new revenue streams and shift towards unique digital fashion experiences. - **Technology:** The expansion of AR technology in fashion opens up opportunities to provide high-tech and engaging experiences to customers. - **Youth Empowerment:** Partnerships between fashion and youth-focused associations can create a positive impact and lead to innovative social responsibility initiatives. ## Related on Trend Hunter - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Rebellious Clog Collaborations](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs.md) - [Collaborative Punk Rock Clogs](https://www.trendhunter.com/trends/crocs-x-beams-collection.md) - [Charm-Adorned Futuristic Clogs](https://www.trendhunter.com/trends/futura-laboratories-3.md) - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md) - [Urban Exploration Clogs](https://www.trendhunter.com/trends/aries-x-crocs.md) - [Graffiti Clog Collaboration](https://www.trendhunter.com/trends/slawn-crocs-classic-clog.md) - [Bold Bird-Inspired Clog Designs](https://www.trendhunter.com/trends/duolingo-3.md)