# Celebrity-Headed Fitness Campaigns [solidcore] and Ego Nwodim Partner on 'Get Obsessed' By Kalin Ned | Published 2025-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ego-nwodim References: [insider.fitt.co](https://insider.fitt.co/press-release/solidcore-and-ego-nwodim-launch-get-obsessed-campaign-celebrating-passionate-declarations-of-commitment-and-strength/) [[solidcore](https://www.trendhunter.com/trends/beis-sport-collection)], a fitness company specializing in [high-intensity strength training](https://www.trendhunter.com/trends/allstrength-team) on specialized equipment, has initiated a [national marketing campaign with celebrity](https://www.trendhunter.com/trends/made-for-athletes) figure, comedian, and actress Ego Nwodim. The marketing initiative is simply titled 'Get Obsessed.' The campaign is centered on the concept of passionate dedication to personal fitness. At its core, the messaging aims to reframe the term 'obsession' as a positive declaration of commitment to self-improvement and strength. As part of 'Get Obsessed,' [solidcore] introduces a central promotional film, social media content, and outdoor advertising, all featuring Ego Nwodim’s involvement not just as a spokesperson but as a co-creator who contributed to the script and creative direction based on her personal experience as a long-term client of the brand. Image Credit: [solidcore] x Ego Nwodim ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 72% | Activity: 69% | Freshness: 49% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Related on Trend Hunter - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Guest Coach-Led Strength Programs](https://www.trendhunter.com/trends/guest-coach.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md)